Disclosed is a method of associating, at a secondary device, secondary media content with primary media content being output at a primary device. The method includes receiving, at the secondary device, first information based upon the primary content being output at the primary device, wherein the first information includes at least one of an audio and a visual signal, determining at the secondary device second information corresponding to the first information, receiving at the secondary device one or more portions of secondary media content that have been made available by a third device, determining at the secondary device whether one or more of the portions of the secondary media content match one or more portions of the second information, and taking at least one further action upon determining that there is a match.

Systems and methods for providing targeted content in streaming content online that takes into account content, including advertising content, delivered in a corresponding linear broadcast over a defined period of time (e.g., one day, one week). A broadcast content management system is provided that generates a multicast log that corresponds to a broadcast log, and sends the multicast log to a streaming content management system. The streaming content management system utilizes information in the multicast log to select advertisement content to be served to media player systems (e.g., video players).

Conventional television audience measurements are made with diaries or by imaging the area in front of a television and trying to identify the people in the images watching television. Unfortunately, diaries are only accurate if the audience members record entries in them, and image-based techniques are intrusive. The present techniques address these problems by using a viewer's wearable device to measure a viewer's proximity to a television. The wearable device emits or receives low-power beacon signals; measurements of the signal strength are used to calculate the viewer's distance to the television. If the viewer is close enough to the television and the television is on, the viewer may be engaged with the content on the television. This system is simple, non-intrusive, and can used to measure engagement with each television in a multi-television household.

Conventional television audience measurements are made with diaries or by imaging the area in front of a television and trying to identify the people in the images watching television. Unfortunately, diaries are only accurate if the audience members record entries in them, and image-based techniques are intrusive. The present techniques address these problems by using a viewer's wearable device to measure a viewer's proximity to a television. The wearable device emits or receives low-power beacon signals; measurements of the signal strength are used to calculate the viewer's distance to the television. If the viewer is close enough to the television and the television is on, the viewer may be engaged with the content on the television. This system is simple, non-intrusive, and can used to measure engagement with each television in a multi-television household.

Aspects of the subject disclosure may include, for example, a method that includes obtaining metadata from media content and consumed by network subscribers; determining for each network subscriber a consumer context associated with the media content; and determining a media consumption pattern for each network subscriber based on the metadata and the consumer context, thereby generating a plurality of media consumption patterns. The method further includes aggregating the media consumption patterns; determining, based on the aggregated media consumption patterns, a media consumption trend for the network subscribers; and correlating the media consumption trend with a profile including a current activity for a network subscriber of the plurality of network subscribers, thereby generating a recommendation for the network subscriber regarding new media content not previously consumed by the network subscriber. The method also includes communicating the recommendation to the network subscriber. Other embodiments are disclosed.

An example apparatus disclosed herein includes means for collecting demographic data of a user, including a phone number for a mobile device, via a website associated with an information gathering entity, the demographic data collected via the website from a personal computer, separate from the mobile device, used to access the website. The disclosed example apparatus also includes means for sending a message to the mobile device, the sent message, when responded to, resulting in downloading of a metering software module to the mobile device. The disclosed example apparatus further includes means for receiving, from the mobile device and at a system associated with the information gathering entity, information indicative of events associated with use of the mobile device, and means for associating the received information with the demographic data.

An example apparatus disclosed herein includes means for collecting demographic data of a user, including a phone number for a mobile device, via a website associated with an information gathering entity, the demographic data collected via the website from a personal computer, separate from the mobile device, used to access the website. The disclosed example apparatus also includes means for sending a message to the mobile device, the sent message, when responded to, resulting in downloading of a metering software module to the mobile device. The disclosed example apparatus further includes means for receiving, from the mobile device and at a system associated with the information gathering entity, information indicative of events associated with use of the mobile device, and means for associating the received information with the demographic data.

A method and system for planning and running video-on-demand (VOD) advertising includes a planner for planning advertising campaigns and an ad selector for running selected advertisements from selected ones of the campaigns. The campaigns are associated with household demographic classifications, video content category categories, household geographic locations, and/or video viewing times. In response to a viewer requesting a video, the selector selects the campaigns corresponding to the demographic classification associated with the viewer, the content category of the requested video, the geographic location associated with the viewer, and/or the viewing time at which the requested video is viewed. The demographic classification is determined by using an identifier of the viewer's set-top-box. The selector may select the campaigns corresponding to the content categories of the requested video. The content categories are determined by using an identifier associated with the requested video.

A method and system for planning and running video-on-demand (VOD) advertising includes a planner for planning advertising campaigns and an ad selector for running selected advertisements from selected ones of the campaigns. The campaigns are associated with household demographic classifications, video content category categories, household geographic locations, and/or video viewing times. In response to a viewer requesting a video, the selector selects the campaigns corresponding to the demographic classification associated with the viewer, the content category of the requested video, the geographic location associated with the viewer, and/or the viewing time at which the requested video is viewed. The demographic classification is determined by using an identifier of the viewer's set-top-box. The selector may select the campaigns corresponding to the content categories of the requested video. The content categories are determined by using an identifier associated with the requested video.

A method and system for determining a current context of a multimedia content element are provided. The method includes receiving at least one multimedia content element from a user device; receiving at least one environmental variable related to the at least one multimedia content element; generating at least one signature for the multimedia content element; determining a context of the at least one multimedia content element based on the at least one contextual parameter; and determining the current context of the at least one multimedia content element based on at least one contextual parameter and the determined context.