A system and related methodologies of delivering storyline content to users are presented herein. A server system maintains storyline data corresponding to an interactive narrative storyline having variable narrative paths that influence outcomes of the storyline. Storyline messages are communicated from the server system using a messaging service, wherein each communicated storyline message includes a portion of the narrative storyline. The server system receives messages generated from the subscriber device in response to communicated storyline messages, wherein each response message includes a user-specified storyline option. Subsequent storyline messages are retrieved by the server system based on the user-specified storyline options conveyed with the user responses.

User log-in to a user account of an online game may be incentivized by providing awards to the users for logging in. Reengagement time periods for individual ones of the user accounts may be determined. The reengagement time periods may be determined to expire at times when a user may be logged out and/or may be expected to be logged out. By way of non-limiting example, the reengagement time periods may expire during wait periods for ongoing in-game tasks. The awards may be provided based on the expiration of the reengagement time periods and the user accounts conveying satisfaction of award redemption criteria.

A software agent interfaces with an interactive game program allowing for dynamic conveyance of objects during runtime for receiving data indicative of at least one parameter relating to a player of the interactive game program and/or to the player station on which the program is run. The data is used to set a dynamic policy that is customized on-the-fly according to the at least one parameter, and which is adapted to determine one or more objects to be conveyed to the player station for dynamically embedding in the program. The dynamic policy is also adapted to determine one or more characteristics of the object and is capable of subsequent re-customization and revision during game play. The objects are retrieved and periodically conveyed to the interactive game program based on the dynamic policy for dynamically embedding in the interactive game program to interface with the game player of the interactive game program.

Systems and methods for updating content of a mobile video game allow for mobile communication devices to receive updated content for video games that operate on the devices. The updates may be promotional in nature, and may be pre-selected based on the device type, service, or service provider. The game may contain instructions that cause the mobile communication device to contact an interface and/or server to receive updated content. After the updated content is received by the mobile communication device, the content may be displayed in-game. The user of the mobile communication device may be provided with one or more options that affect the frequency or ability to receive or display updated content. In addition, the server may track what content has already been received by the mobile communication device.

A system for delivering advertisements is provided capable of effectively advertising companies or products to users through a game as well as attracting the users' interest by varying the game difficulty in real-time according to user's responses. The system for delivering advertisements comprises a registration unit (212, 214) for registering information on one or more products provided from a company, information on the company, and condition information set by the company on conditions to win the products (e.g., whether or not a user accessed a company home page, browsed a movie, answered a questionnaire); a condition information providing unit 215 for providing the user with the registered information; an response information analyzing unit 221 for analyzing response information from the user as a response to the provided information; a game condition setting unit 222 for setting the game conditions; and a game execution unit 223 for determining whether or not the user wins the respective products based on the set conditions, wherein the system changes condition settings of tools for winning the respective products in the game based on the analysis results of the response information.

A non-transitory computer-readable recording medium having instructions stored therein causes at least one processor of a game apparatus to: communicate with a distribution system configured to distribute videos to a plurality of terminal apparatuses; progress a computer game; generate, based on a progress of the computer game, video information that is used to play a video of the computer game indicating a state of a virtual space of the computer game; supply a distribution video based on the video information to the distribution system; acquire spectator information from the distribution system, the spectator information relating to at least one spectator apparatus that is a part of the plurality of terminal apparatuses, and receives the distribution video from the distribution system; and control content of an advertisement to be displayed in the virtual space, based on the spectator information.

Systems and methods for updating content of a mobile video game allow for mobile communication devices to receive updated content for video games that operate on the devices. The updates may be promotional in nature, and may be pre-selected based on the device type, service, or service provider. The game may contain instructions that cause the mobile communication device to contact an interface and/or server to receive updated content. After the updated content is received by the mobile communication device, the content may be displayed in-game. The user of the mobile communication device may be provided with one or more options that affect the frequency or ability to receive or display updated content. In addition, the server may track what content has already been received by the mobile communication device.

Business goals may be achieved using adaptive rewarding for the personalization of contents. In response to receiving user information, personalized contents for the user can be recommended using a reinforcement learning algorithm. In response to presenting the personalized content to the user, an action by the user selecting a particular content may be received. A reward value can be calculated for the action based on a reward function. The reward function can be based, at least in part, upon the action, the selected content, and/or the user. The reward function can be based upon one or more business goals, such as user engagement, monetization, and/or security. The calculated reward value can be provided to the reinforcement learning algorithm, which can be adapted based upon the reward value for future selection of personalized contents.

A method of performing operations for executing a progressive interactive augmented reality (AR) advertisement display during execution of a running application is disclosed. based on a receiving of a first trigger event from the running application, a first aspect of the progressive AR advertisement is executed within a display window while the application is executing. The first aspect includes an interactive advertisement. Based on a receiving of a second trigger event from within the first aspect of the progressive AR advertisement, a second aspect of the progressive AR advertisement is executed in the display window while the application is executing. The second aspect includes an interactive AR advertisement.

The present disclosure relates to a system and method for use with video and online gaming. Embodiments may include providing, using at least one processor, a video game or online game and integrating an application programming interface with the video game or online game. Embodiments may include displaying an advertisement on a three dimensional (“3D”) or four dimensional (“4D”) object associated with the video game or online game.