Computer-implemented systems and methods are disclosed for simulating contact-agent pairings and analyzing contact center performance based on the simulated contact-agent pairings. An exemplary method includes obtaining a first set of available contacts and available agents; determining a first contact-agent pairing based on the first set of available contacts and available agents and a first pairing strategy; and establishing a first connection between a first agent device and a first contact device for the first contact-agent pairing. The exemplary method further includes storing a first set of pairing data corresponding to the first contact-agent pairing; generating, by a simulation model implementing a simulated pairing algorithm, a second contact-agent pairing based on the first set of available contacts and available agents and a second pairing strategy; and storing a second pairing data corresponding to the second contact-agent pairing.