A method includes receiving a first incoming call request, displaying a first incoming call display interface on the screen based on the first incoming call request, playing a first video in the first incoming call display interface, receiving a second incoming call request, displaying a second incoming call display interface on the screen based on the second incoming call request, and playing a second video in the second incoming call display interface, where the first incoming call request and the second incoming call request are two call requests consecutively received by the electronic device, and the first video is different from the second video.

A method includes receiving a first incoming call request, displaying a first incoming call display interface on the screen based on the first incoming call request, playing a first video in the first incoming call display interface, receiving a second incoming call request, displaying a second incoming call display interface on the screen based on the second incoming call request, and playing a second video in the second incoming call display interface, where the first incoming call request and the second incoming call request are two call requests consecutively received by the electronic device, and the first video is different from the second video.

A Sender Controlled Media (SCM) platform user is presented incentives for performing rewardable platform activities that result in accruing points in a user-specific account from which points can be redeemed by transfer or cryptocurrency conversion to an external user-designated wallet. A reward received for each instance of a rewardable platform activity is determined based on a range of platform context including a target average points payout, an aggregated total points payout over a distribution period, and a type of rewardable platform activity.

A call partner identification means identifies a call partner in order to make it possible for a user to easily identify the call partner by only the sense of hearing. A background sound selection means selects a background sound corresponding to the identified call partner. A synthesis means synthesizes a call speech signal and the selected background sound.

Incoming call signal reception means receives an incoming call signal including a caller number, caller information, and ring type information. Image generation means generates, based on the incoming call signal, a caller information image including at least a portion of the caller information as character information. Telephone dictionary registering means registers the caller number, caller text information, and the caller information image in a telephone dictionary. Incoming call screen display means receives the caller number and acquires the registered caller text information and the caller information image corresponding to the received caller number from the telephone dictionary. Incoming call screen display means displays an incoming call screen including the caller text information and the caller information image.

A method may include receiving an indication of a call from a caller who is not a participant in a sender-controlled media (SCM) platform to a recipient who is a participant, using caller ID information to gather content pertaining to the caller (e.g., from data stores of the platform and public number search information), generating a SCM data structure based on the gathered content, and delivering the SCM data structure to a call-originating device. In another aspect, a method may include gathering call context for an active call, and developing an understanding of one or more of a call intent, a call participant, and a participant action based on content exchanged between the caller and recipient. Content suggesting algorithms may then determine candidate items of content relevant to the participants of the call for presentation to at least one of the caller and the recipient during the call.

Automated dialing of an entity from a curated list of entities responsive to user selections of dial pad entries, the curated list of entities formed from phrases formed from the dial pad entries. The curated list of entities is based on at least one of user call activity, search engine activity responsive to the phrases, a set of Sender Controlled Media participants, a set of categories of contacts, and entity offerings.

Conditionally connecting a smart phone to an incoming call based on user interaction with an incentive offer associated with the call that is presented in an incoming call display on a lockscreen of the smart phone. A dialer controlling the incoming call display accesses the incentive offer through a visual portion of a Sender Controlled Media data structure. The dialer can adjust the incentive offer based on user interaction with the incoming call display.

A business application that includes a workflow for handling a call is adapted to perform a call service selected from a library of Sender Controlled Media business application services by configuring at least one service from the library for operation with the business application and utilizing the adapted business application to handle calls per the workflow.

A call handling function executed in response to activation of a link in encoded metadata of an incoming call adjusts presentation of visual content of the incoming call on a lockscreen of a smart phone based on information in the metadata that is descriptive of the incoming call. The incoming call metadata is decoded prior to connecting the incoming call to a dialer function of the smart phone.