A sender-controlled media (SCM) platform may capture live content by a call-originating device (such as audio, video, and text input by a caller), process the live content to determine an intent, select a visual element based on the intent, and present the visual element on the call-originating device to produce a caller story that can be forwarded to a recipient. In another aspect, when a sender is not a participant of a SCM platform but a recipient is, content pertaining to the sender may be gathered for generating and delivering a SCM data structure. In yet another aspect, an SCM application may interface with phone screen controls so that content in a received SCM data structure can be presented on an electronic display of a phone while a phone call is in progress. Further, the SCM application may monitor user actions for updating the SCM data structure.

A method may include receiving an indication of a call from a caller who is not a participant in a sender-controlled media (SCM) platform to a recipient who is a participant, using caller ID information to gather content pertaining to the caller (e.g., from data stores of the platform and public number search information), generating a SCM data structure based on the gathered content, and delivering the SCM data structure to a call-originating device. In another aspect, a method may include gathering call context for an active call, and developing an understanding of one or more of a call intent, a call participant, and a participant action based on content exchanged between the caller and recipient. Content suggesting algorithms may then determine candidate items of content relevant to the participants of the call for presentation to at least one of the caller and the recipient during the call.

A call community contact firewall may include a caller ID capture function retrieving caller ID data for a call to a recipient who is a member of the call community, and a caller ID lookup function configured to retrieve a firewall status based on the retrieved caller ID data, where a firewall status database links caller ID data with call community ratings of prior calls. The call community contact firewall may also include a firewall action function implementing at least one call impacting action based on the retrieved firewalls status. In another aspect, a method may include accessing a secure sender-controlled media (SCM) data structure of a first contact participant in a digital exchange with a second contact participant, updating the instance with real-time content, and validating the first contact participant by comparing the real-time content with another portion of the secure SCM data structure.

Responsive to receiving an indication that a call in process is ending, a post-call application of a call-participant device may be activated. The post-call application may cause a screen update of the call-participant device that includes at least one of a call to action by the call-participant and informational content pertinent to the call.

Generating a contact firewall for protecting participants of a sender-controlled media (SCM) platform may include receiving an indication that a non-participant sender of the SCM platform has initiated contact with a participant recipient, using sender information associated with the contact instance to pole participants of the platform regarding a spammer status value for the sender, aggregating the spammer status values, and, based on a comparison of the aggregated spammer status values with a spammer threshold, causing future contacts from the sender to be rejected by the platform. Similar techniques may be implemented for generating a contact firewall for protecting members of a call group.

Call originator feedback may be gathered from members of a call group for a call originator. This feedback may be stored in a contact firewall data structure indexed by call originator identification information, where a contact firewall function can intercept a call to a member of the group when the contact firewall data structure indicates that an action to impact the call should be taken. In another aspect, a method may include receiving an indication of no-answer by a recipient of a call, activating a sender-controlled media (SCM) content selection/generation interface on the caller's phone, and delivering the item of content to the recipient's call message storage system, where the item of content is linked to the missed call. For example, a SCM data structure, or a link to the SCM data structure, may be delivered to the recipient's call message storage system.

A system may facilitate communication between a messaging platform associating a hash tag with a message and a content matching platform. A natural language processing (NLP) facility may produce at least one of an understanding, theme, emotion, and intent of a message. A metadata matching facility may identify candidate hash tags by determining similarity from a pool of hash tags with an output of the NLP, where the content matching facility communicates at least one of the candidate hash tags to the messaging platform. In another aspect, a method may include communicating a message to a content matching platform, and processing text of the message with NLP to generate NLP output including at least one of a theme, understanding, intent, and emotion of the message. A candidate hash tag may then be determined and communicated based on similarity of the NLP output with a plurality of hash tags.

A method may include receiving an indication of a call from a caller who is not a participant in a sender-controlled media (SCM) platform to a recipient who is a participant, using caller ID information of the call to gather content pertaining to the caller (e.g., from data stores of the platform and public number search information), generating a recipient SCM data structure, delivering and presenting the recipient SCM data structure on a device of the recipient, generating a sender SCM data structure, and delivering the sender SCM data structure to a call-originating device of the caller. In another aspect, a method may include monitoring a call in-process status, and, upon detection that a call has terminated, activating a post-call application that causes a screen update for a device that includes at least one of a call to action by the call-participant and informational content pertinent to the call.

Alerts are processed based on social networks. A person's contact information, as an example, may be associated with a social network. Each different social network may also have its own custom ringtone or other alert. Calls, texts, and other electronic messages may thus processed with the alert of the social network.

An electronic device comprising: a display; a communication unit; a storage configured to store response method data in which pre-set keywords and response methods corresponding to incoming calls are associated with each other; and a processor configured to, when an incoming call containing a text message comes in, acquire the response method data that is stored in the storage and execute a process relating to the incoming call according to a response method that is defined in the response method data.