An apparatus and a method for providing an adaptive multimedia service in a mobile communication system are provided. The method of providing a multimedia service includes collecting user-preference-aware information, device-capability-aware information, and network-aware information, generating a packet according to a correlation among the user-preference-aware information, the device-capability-aware information, and the network-aware information, and providing a multimedia service according to the generated packet.

Methods, apparatus, systems, and articles of manufacture are disclosed to generate synthetic respondent level data. An example apparatus includes: a comparator to compare a target rating to a computed rating to determine a comparison result, the computed rating determined based on a seed panel, the seed panel including monitored panelists associated with return path data; a seed panelist data adjuster to adjust the seed panel based on the comparison result to reduce an error between the target rating and the computed rating; and a household data adjuster to add tuning without viewing data to households of the adjusted seed panel, the tuning without viewing data for a first one of the households to represent monitored data corresponding to a media presentation device of the first one of the households being on while a media output device in communication with the media presentation device is off.

A content reproducing method and system for performing seamless playback of contents between devices is provided. The contents reproducing system includes a portable device which, when a short distance communication with a remote control which is configured to control an electronic device occurs during reproducing of contents, generates data required by the electronic device for reproducing the contents that are being reproduced, and which transmits the generated data to the remote control; the remote control which receives the data from the portable device and which transmits the received data to the electronic device, in conjunction with the occurrence of the short distance communication with the portable device; and the electronic device for receiving the contents from a contents provider and reproducing the contents.

A system and method is disclosed herein that provides a multi-device, multi-screen experience where original content, other content, and associated data can interact and flow between a primary display device and one or more secondary devices. More particularly, the system and method disclosed herein provides for the delivery and management of digital media content to an end user by providing the multi-device, multi-screen experience where original content, other content, and associated data can interact and flow between devices. The system and method enables an individual to create a virtually universal home commerce and monitoring ecosystem by integrating a device into their home Wi-Fi and content consumption systems.

Methods, systems, and computer programs for measuring quality of multimedia delivery to a client are presented. A method includes operations for embedding video markers in a video stream of a multimedia stream, and embedding audio markers in an audio stream of the multimedia stream. The video stream and the audio stream are then transmitted separately to the client. Further, video markers received at the client are extracted from the transmitted video stream, and audio markers received at the client are extracted from the transmitted audio stream. A measure of the audio-video synchronization quality is obtained by determining a quantifiable time difference between the video stream and the audio stream received at the client, where the quantifiable time difference is calculated based on the extracted video markers and the extracted audio markers.

Methods, apparatus, systems, and articles of manufacture are disclosed to generate synthetic respondent level data. An example method includes generating, by executing an instruction with a processor, a seed panel, the seed panel including monitored panelists selected based on a population associated with return path data; comparing, by executing an instruction with the processor, a target rating to a current rating corresponding to the seed panel; and adjusting, by executing an instruction with the processor, the seed panel based on the comparison.

A method of delivering media data in a hybrid network capable of providing broadcasting and internet communication together is provided. The method includes generating a Media Processing Unit (MPU) to process media data, and delivering the generated MPU, wherein the MPU includes an MPEG Media Transport (MMT) Processing Unit (MMPU) box including information on the MPU, a Media Data box (MDAT) including one or more media data fragments which are generated from the media data, and an MMFU box including information on each media data fragment.

A method of delivering media data in a hybrid network capable of providing broadcasting and internet communication together is provided. The method includes generating a Media Processing Unit (MPU) to process media data, and delivering the generated MPU, wherein the MPU includes an MPEG Media Transport (MMT) Processing Unit (MMPU) box including information on the MPU, a Media Data box (MDAT) including one or more media data fragments which are generated from the media data, and an MMFU box including information on each media data fragment.

A method of delivering media data in a hybrid network capable of providing broadcasting and internet communication together is provided. The method includes generating a Media Processing Unit (MPU) to process media data, and delivering the generated MPU, wherein the MPU includes an MPEG Media Transport (MMT) Processing Unit (MMPU) box including information on the MPU, a Media Data box (MDAT) including one or more media data fragments which are generated from the media data, and an MMFU box including information on each media data fragment.

A system for utilizing metadata created either at a central location for shared use by connected users, or at each individual user's location, to enhance user's enjoyment of available broadcast programming content. A variety of mechanisms are employed for automatically and manually identifying and designating programming segments, associating descriptive metadata which the identified segments, distributing the metadata for use at client locations, and using the supplied metadata to selectively record and playback desired programming.