A system and a method render internet multimedia content in a network using an application to render the internet multimedia content and/or locally stored multimedia content on one or more rendering devices in the network. The application may provide web browser functions, such as, for example, receiving, processing, decoding and/or rendering the internet multimedia content. The application may have an enhanced user interface which may enable a user to select the internet multimedia content and a rendering device in the network, send the internet multimedia content to the rendering device and/or control rendering of the internet multimedia content on the rendering device.

In one aspect, a method for managing streaming of video content to a client device includes providing the video content to a content distribution network for storage in a plurality of geographically separated resources of the content distribution network and receiving, from the client device via a packet-based telecommunication network, signaling to have the stored video content streamed to the client device. In response to the received signaling, one or more files are transmitted to the client device via the packet-based telecommunication network, each of the one or more files being in a format compatible with a media player on the client device, the one or more files comprising (i) an identification of one or more of the resources of the content distribution network available to facilitate streaming of one or more segments of the stored video content to the client device, the identification being dependent at least in part on a relationship between a geographic location of the client device and geographic locations of the resources of the content distribution network, and (ii) an identification of an advertising server, the identification of the advertising server being dependent at least in part on a relationship between the geographic location of the client device and a geographic location of the advertising server, wherein the one or more files, when processed by the client device, cause the client device to communicate with the identified one or more resources of the content distribution network and the advertising server to cause the one or more segments of the stored video to be streamed to the client device by the identified one or more resources of the content distribution network and cause one or more advertisements to be streamed from the advertising server to the client device.

A method, a system, a terminal and a server for switching from a video live stream to video-on-demand data are provided. The method includes: sending, by a terminal, a video acquisition request for a target video to a server; acquiring, by the server, video data of the target video from a live stream of the target video in response to the video acquisition request, and storing the acquired video data of the target video; sending, by the terminal, a video editing request for the target video to the server; performing, by the server, non-linear editing on the video data of the target video in response to the video editing request; and storing, by the server, the edited video data as video-on-demand data of the target video.

An information processing apparatus may include circuitry configured to control: receiving first viewing information indicating a user viewing situation of a first advertisement content via broadcast signals determined from second viewing information using user identification information; and identifying a second advertisement content based on the first viewing information and a predetermined viewing time condition.

Methods, systems, and media for generating an advertisement from a video stream are provided. In accordance with some embodiments, the method comprises: receiving, from a first user device, advertisement parameters associated with an advertisement campaign for placing an advertisement based on the advertisement parameters, wherein the advertisement parameters include one or more keywords; associating the advertisement parameters with an identifier of the first user device; receiving, from the first user device, a live video stream; receiving, from a second user device, a request to present an advertisement; identifying the live video stream based at least in part on the one or more keywords; generating the advertisement using the live video stream and the advertisement parameters; and causing the advertisement to be presented on the second user device as the advertisement.

Provided herein are novel systems and methods of digital content delivery designed to be easy, instant, and minimally disruptive for the user. The novel systems and methods of the invention can provide the device user with an instant and ephemeral snippet of entertaining media, in a metered presentation controlled by the user. The system is minimally disruptive in that the user can summon a video clip or other media content with a simple input, whereupon a clip is instantly played for the user. Upon reaching the end of the media presentation, the media player window self-closes and returns the user's device to the exact state it was in prior. In this way, a user can enjoy a short, entertaining pause without substantially interrupting their previous activity on the device.

A method of content replacement with onscreen displays. The method can further include sending an overlay request to provide overlay content and an overlay format. The method can include receiving the overlay content and the overlay format selected in view of overlay parameters. The method can include superimposing the overlay content over the media content using the overlay format. The method can include detecting a presence of an onscreen display. The method can include determining a location of a portion of the onscreen display that extends underneath the overlay content. The method can include defining a window in the overlay content that corresponds to at least the location of the portion of the onscreen display. The method can include setting a transparency level of the overlay content in the window to permit the portion of the onscreen display to be at least partially visible through the overlay content.

Systems and methods are disclosed herein for avoiding playback of an advertisement by selectively switching between media streams. To this end, a media guidance application receives a plurality of media streams from different sources, switches to a first media stream and plays back a first media asset of the first media stream, and determines that an end to playback of the first media asset is imminent. The media guidance application then determines whether a second media stream of the plurality of media streams is within a threshold amount of time of playing back a beginning of a second media asset, and if the second media stream is within the threshold amount of time of playing back the beginning of the second media asset, the media guidance application switches from the first media stream to the second media stream and plays back the second media asset.

Techniques described herein provide for a live advertising processing engine service to act as an intermediary between client applications and advertising networks. The live advertising processing engine service can provide an interface with which the client can interact, via an application programming interface (API) or directly through the use of a standardized language, thereby allowing client applications to receive advertisement data without the need to be customized to communicate with specific advertising networks. The live advertising processing engine service can further track where, in playback the live content, a client currently is, to indicate to the client—or other application—when advertisement breaks are and/or provide supplemental advertisement information to enable the client to provide a rich user experience.

The present disclosure provides a system and method for serving one or more advertisements during streaming of dynamic, adaptive and non-sequentially assembled video. The method includes reception of a set of preference data and a set of user authentication data. The method includes fetching of the one or more tagged videos. The method includes fragmentation of each tagged video into the one or more tagged fragments. The method includes segregation of one or more mapped fragments into one or more logical sets of mapped fragments. The method includes mining of semantic context information from each mapped fragment. The method includes clustering of the one or more logical sets of mapped fragments into one or more logical clusters. The method includes allocation and insertion of one or more advertisements in one or more advertisement slots. The method includes assembling of the one or more logical clusters of mapped fragments.