Example bullet screen play methods and apparatus are described. One example bullet screen play method includes receiving a bullet screen enabling instruction for a target video, where the bullet screen enabling instruction instructs to play a bullet screen in a virtual reality (VR) bullet screen manner. An annular transparent bullet screen layer is drawn in a preset orientation of a video layer of the target video in response to the bullet screen enabling instruction, where a first height of the video layer is less than a second height of the bullet screen layer. Bullet screen information of a real-time bullet screen of the target video is obtained. Three-dimensional coordinates of the real-time bullet screen on the bullet screen layer are calculated based on the bullet screen information. The real-time bullet screen is refreshed and played on the bullet screen layer based on the three-dimensional coordinates.

An animated emoticon generation method, a computer-readable storage medium, and a computer device are provided. The method includes: displaying an emoticon input panel on a chat page; detecting whether a video shooting event is triggered in the emoticon input panel; acquiring video data in response to detecting the video shooting event; obtaining an edit operation for the video data; processing video frames in the video data according to the edit operation to synthesize an animated emoticon; and adding an emoticon thumbnail corresponding to the animated emoticon to the emoticon input panel, the emoticon thumbnail displaying the animated emoticon to be used as a message on the chat page based on a user selecting the emoticon thumbnail in the emoticon input panel.

Methods and apparatus are disclosed for video transmission using tokens. According to one example, computer-readable storage media store instructions that cause a processor to: distribute, toward terminal devices of a plurality of viewers via a communication line, motion data or a first video including an animation of an avatar of a distributor generated on the basis of the motion data; distribute, toward the terminal devices of the plurality of viewer via the communication line, a second video related to a computer-implemented game generated on the basis of operation data by using a received web page; receive, via the communication line, token data indicating that any type of token among a plurality types of tokens is given to the distributor, the token data being generated by the terminal device of each viewer viewing the second video; calculate a score based on the total number of at least one type of tokens given to the distributor using the token data; and control a game object used in the game on the basis of the score.

Systems and methods for inserting supplemental content into presentations of two-dimensional video content are disclosed. Exemplary implementations may: obtain two-dimensional video content depicting a three-dimensional space; obtain supplemental content; obtain a model of the three-dimensional space defining the one or more visible physical features within the three-dimensional space; determine the camera position of the two-dimensional video content; identify a presentation location within the two-dimensional video content; determine integration information; modify the two-dimensional video content to include the supplemental content at the identified presentation locations in accordance with the integration information and/or perform other operations.

Multiple scheduling producers such as content management systems, advertisement systems, and emergency broadcast systems can independently send scheduling events to scheduling consumers such as streaming servers, guide generators, and playlogs. The scheduling consumers maintain state machines with persistent storage to process scheduling events from scheduling producers and output media channel playlists, channel guides, and/or content. Scheduling producers can contribute independently to define a channel playout while information at scheduling consumers remains synchronized.

Systems and methods for video presentation and analytics for live sporting events are disclosed. At least two cameras are used for tracking objects during a live sporting event and generate video feeds to a server processor. The server processor is operable to match the video feeds and create a 3D model of the world based on the video feeds from the at least two cameras. 2D graphics are created from different perspectives based on the 3D model. Statistical data and analytical data related to object movement are produced and displayed on the 2D graphics. The present invention also provides a standard file format for object movement in space over a timeline across multiple sports.

Data are encoded into one or more optically encoded images. The optically encoded images are then inserted as image data into a video sequence—i.e., in video frames. Data are transmitted in-band within the video, via any conceivable video distribution channel or format. The video may be trans-coded as required—because the data are optically encoded, any video processing that even crudely preserves the frame images will preserve the optically encoded data. This scheme of in-band data transfer in video is very robust. A video receiving apparatus receives the video, inspects the image data from video frames in memory, detects optically encoded images in the image data, and decodes the optically encoded images to recover the data. The frames carrying optically encoded images are typically discarded and not rendered to a display. The data from a plurality of optically encoded images may be concatenated, and further processed.

The techniques described herein relate to methods, apparatus, and computer readable media configured to provide video data for immersive media implemented by a server in communication with a client device. A request to access a stream of media data associated with immersive content at a point in time the client is first accessing the stream of media data for the immersive content is received from the client device. In response to the request from the client, the server transmits a response indication whether it has rendered at least part of the stream of media data. The server may also determine, based on the request from the client, whether to render at least part of the stream of media data for delivery to the client device.

A content display apparatus includes: a state identifying part that identifies a state of a viewer who is to view content; an image data selecting part that selects a plurality of pieces of image data from a plurality of image data candidates on the basis of the state of the viewer identified by the state identifying part; a content generating part that generates state improvement content for improving the state of the viewer by determining an order in which to display the plurality of pieces of image data; and a display control part that causes a display part viewed by the viewer U to display the state improvement content.

The described embodiments include systems and methods for producing and adapting images, such as video images, for presentation on display devices that have various different aspects ratios, such as 4:3, 16:9, 9:16, etc. In one embodiment, a method for producing content, such as video images, can begin by selecting an original aspect ratio and determining, within at least a first scene in the content, a position of a subject in the first scene. In one embodiment, the original aspect ratio can be substantially square (e.g., 1:1). Metadata can then be created, based on the position of the subject in the first scene, to guide playback devices to asymmetrically crop the content, relative to the position, for display on display devices that have aspect ratios that are different than the original aspect ratio. Other methods and systems are also described.