In the field of communications technologies, disclosed are a program playing method and apparatus, to resolve problems of relatively high costs of an internet protocol television (IPTV) operator and relatively high costs for subscribing to and maintaining an IPTV service by a user. In the method, a communications device receives a program playing request message sent by using a first transmission protocol. The communications device determines a corresponding target program channel based on a media file identifier included in the program playing request message, and may send a data stream request message to an IPTV platform by using a second transmission protocol. The communications device may send, by using the first transmission protocol, a received data stream to a playing device for play.

Aspects of the subject disclosure may include, for example, a method that includes receiving weblink information, receiving media content, inserting the weblink information into a digital frame, providing the plurality of digital frames as a video stream to a consumer media device, displaying, by the consumer media device, the video stream, receiving, by the consumer media device, a user input to pause the video stream during the displaying of the video stream to pause the video stream to display a current digital frame of the plurality of digital frames, receiving, by the consumer media device, a user input indicating a selection of a portion of the current digital frame, determining selected Weblink information for the portion of the current digital frame, and providing a connection to a website associated with the selected Weblink information to the consumer media device. Other embodiments are disclosed.

Aspects of the subject disclosure may include, for example, a method that includes receiving weblink information, receiving media content, inserting the weblink information into a digital frame, providing the plurality of digital frames as a video stream to a consumer media device, displaying, by the consumer media device, the video stream, receiving, by the consumer media device, a user input to pause the video stream during the displaying of the video stream to pause the video stream to display a current digital frame of the plurality of digital frames, receiving, by the consumer media device, a user input indicating a selection of a portion of the current digital frame, determining selected Weblink information for the portion of the current digital frame, and providing a connection to a website associated with the selected Weblink information to the consumer media device. Other embodiments are disclosed.

An Event Streams ‘event’ which contains information about ads is sent via ATSC 3.0 to a receiver player along with an xlinkResolution signal. This information includes but is not limited to time stamps for when the ads will start and stop. When this xlinkResolution is sent to the receiver player, the receiver player sends a notification to a broadcaster app containing the information about start and stop time for presenting the ad. Using this information, the broadcaster app updates itself so that, for example, the broadcaster app can present a message on a user interface regarding the subject of the ad, or present content related to but different from the ad along with the ad itself.

Systems and methods for addressing a corrupted segment in a media asset. The media guidance application determines that a segment of a media asset is corrupted. The media guidance application determines whether a retrieval period to retrieve an uncorrupted copy of the segment exceeds a threshold period. If the retrieval period does not exceed the threshold period, the media guidance application retrieves and generates for display the uncorrupted copy of the segment. If the retrieval period exceeds the threshold period, the media guidance application determines whether an importance level of the corrupted segment exceeds a threshold level. If the importance level exceeds the threshold level, the media guidance application generates for display a summary for the corrupted segment. If the importance level does not exceed the threshold level, the media guidance application generates for display the subsequent segment and the summary for the corrupted segment in an overlay.

Systems and methods for addressing a corrupted segment in a media asset. The media guidance application determines that a segment of a media asset is corrupted. The media guidance application determines whether a retrieval period to retrieve an uncorrupted copy of the segment exceeds a threshold period. If the retrieval period does not exceed the threshold period, the media guidance application retrieves and generates for display the uncorrupted copy of the segment. If the retrieval period exceeds the threshold period, the media guidance application determines whether an importance level of the corrupted segment exceeds a threshold level. If the importance level exceeds the threshold level, the media guidance application generates for display a summary for the corrupted segment. If the importance level does not exceed the threshold level, the media guidance application generates for display the subsequent segment and the summary for the corrupted segment in an overlay.

A method and system for adding overtly human-perceptible supplemental audio content into a media stream to help mask audio effects of an audio watermark in the media stream. A method involves receiving a media stream that defines a sequence of audio content presentable by a content presentation device, modifying the media stream to produce a modified media stream that defines the sequence of audio content, and outputting the modified media stream for presentation by the content presentation device. The modified media stream includes an audio watermark that is machine-detectable to trigger an interactive event. Further, the act of modifying the media stream involves adding into the media stream supplemental audio content coincident with the audio watermark, to help mask the audio watermark in the modified media stream during presentation of the modified media stream by the content presentation device.

A method and system for adding overtly human-perceptible supplemental audio content into a media stream to help mask audio effects of an audio watermark in the media stream. A method involves receiving a media stream that defines a sequence of audio content presentable by a content presentation device, modifying the media stream to produce a modified media stream that defines the sequence of audio content, and outputting the modified media stream for presentation by the content presentation device. The modified media stream includes an audio watermark that is machine-detectable to trigger an interactive event. Further, the act of modifying the media stream involves adding into the media stream supplemental audio content coincident with the audio watermark, to help mask the audio watermark in the modified media stream during presentation of the modified media stream by the content presentation device.

A system and method for media-object binding and predicting performance in a media is provided. One or more sets of object data may be associated with the media. One or more media-object bindings between the one or more sets of object data and the media may be formed and stored in one or more databases. The one or more sets of object data may include data about an object displayed during at least the portion of the media. One or more object-object associations between the one or more sets of object data and other stored object data may be formed and stored the one or more databases. The one or more object-object associations may form one or more object aggregations. A determination may for made regarding if any of the one or more object aggregations meet or pass a threshold.

Methods, systems, and media for delivering manifestless streaming media content are provided. In some embodiments, the method comprises: receiving, from a user device, a request for a URL corresponding to a format of a live stream that is provided in a plurality of formats, wherein the live stream comprises a plurality of segments for each of the plurality of formats and wherein each segment of the plurality of segments comprises a respective sequence number; resolving the request to a specific segment of the live stream based on the URL, wherein the resolving comprises: identifying the format of the live stream associated with the request from the plurality of formats based on the URL; identifying a sequence number associated with the request based on the URL; and identifying a segment of the plurality of segments corresponding to the identified format and having a sequence number matching the identified sequence number; loading a segment file corresponding to the specific segment; and returning the segment file to the user device in a response to the request.