Methods and devices for redirecting calls made to a customer service center of an enterprise include monitoring activities of a mobile device user, predicting (e.g., based on the monitored activities, information stored in memory, or information received from another device, etc.) a reason that the mobile device user has commenced calling the customer service center or will commence calling the customer service center in the near future, selecting a media element based on the predicted reason that the mobile device user has commenced calling the customer service center or will commence calling the customer service center in the near future, and rendering the selected media element on a screen of a mobile device of the mobile device user prior to completing a call to the customer service center associated with the enterprise and until the mobile device user interacts with the mobile device or the rendered media element.

Disclosed herein are systems and methods for providing optimal branded content to end consumers. The approach takes into account the different available branded display contents that are available, the different metrics that can drive choices, the technological parameters that can influence the provisioning of the branded display content. In addition, the preferences of the end consumer may also influence the provisioning of the branded display content.

Tools and techniques for performing life cycle management of user-selected applications on wireless communications devices are described herein. In part, the tools provide machine-readable media for presenting to the subscriber a list of available applications for installation on the device, and for receiving selections from the subscriber of one or more of the applications. Additionally, the tools provide methods for selling advertising space on the devices.

Systems and methods are disclosed for online data-linked telecommunications decisioning and distribution. One method includes receiving call data relating to a telephone call from a telephone device of a user to an interactive voice response (“IVR”) system; accessing a database storing correlated call data and user data; retrieving correlated call data and user data based on the telephone number of the call data; determining a confidence score defining a confidence that the received call data relates to the retrieved correlated call data and user data; correlating the received call data with retrieved call data and user data when the confidence score is greater than a threshold value; determining an IVR response to present to the user via the IVR system; and transmitting the determined IVR response to the IVR system for presentation to the telephone device of the user.

A computer-implemented method for presenting advertisements based on user data is disclosed. The method may comprise extracting a mobile phone number associated with an internet user; generating an anonymous and unique identifier for the user based on the mobile phone number, wherein the identifier complies with a privacy rule; analyzing the user's behavior and/or interests to assign behavioral attributes to the identifier; receiving an input to select an advertiser based on a category of the advertisement; transmitting the identifier to the advertiser to generate an advertisement for the user based on the identifier; and receiving the advertisement from the advertiser and presenting the advertisement to the user.

A system for publishing digital content is described which, in one embodiment, includes a beacon device associated with a first user configured to transmit identification information and information indicating its current position. A browsing device includes a display configured and adapted to display to a second user a representation of a local geographical area, and to selectively display to the second user content information associated with the first user, based at least in part on whether the location of the beacon device is within the local geographical area.

A terminal device acquires a displayable advertisement. The terminal device displays, based on determination that an output mode of a voice of a person on the other end of the line is a first mode in which the voice is output from an output device different from an earpiece, the acquired advertisement on a display within an invitation period during which a called party is being invited to answer an incoming call because of the terminal device transmitting information to make the call. The terminal device prevents, based on determination that the output mode is a second mode in which the voice is output from the earpiece, the advertisement from being displayed on the display within the invitation period.

A telephone advertisement system acquires, in response to receiving a telephone talk request from a caller to a callee, callee information indicating a callee from a caller terminal device of the caller. The telephone advertisement system acquires, based on the acquired callee information, advertisement content associated with a condition corresponding to an attribute of the callee among a plurality of pieces of advertisement content, each of the plurality of piece of advertisement content associated with a condition of a person to whom respective advertisement content is presented, the condition of the person stored in a predetermined storage. The telephone advertisement system transmits the acquired advertisement content to the caller terminal device to cause the caller terminal device to present the advertisement content within an invitation period during which the callee is being invited to answer an incoming call.

A method and system are disclosed for determining the geographic location of a user communicating on a communications network such as the Internet. In one embodiment, a provider of a product or service: (a) receives the user's phone number (or other identification for contacting the user's station), and (b) supplies the user's station with a distinctive identifier. The provider then supplies a location determining service with the user's phone number (or other identification). A phone call is made to the phone number by the location determining service for retrieving the distinctive identifier from the network station having the phone number. If the distinctive identifier is retrieved and the location determining service determines that the user's station is within an appropriate geographical area (or not within an inappropriate area), then the provider can provide the requested product or service to the user.

Systems and methods are disclosed for online data-linked telecommunications decisioning and distribution. One method includes receiving call data relating to a telephone call from a telephone device of a user to an interactive voice response (“IVR”) system; accessing a database storing correlated call data and user data; retrieving correlated call data and user data based on the telephone number of the call data; determining a confidence score defining a confidence that the received call data relates to the retrieved correlated call data and user data; correlating the received call data with retrieved call data and user data when the confidence score is greater than a threshold value; determining an IVR response to present to the user via the IVR system; and transmitting the determined IVR response to the IVR system for presentation to the telephone device of the user.