Among other things, embodiments of the present disclosure improve the functionality of electronic messaging and imaging software and systems by automating the client-side transcoding of video data based on content. For example, an appropriate transcoding configuration can be selected for video data having complex motion or textures. Accordingly, video quality can be improve when complex motions or textures are present.

Among other things, embodiments of the present disclosure improve the functionality of electronic messaging and imaging software and systems by automating the client-side transcoding of video data based on content. For example, an appropriate transcoding configuration can be selected for video data having complex motion or textures. Accordingly, video quality can be improve when complex motions or textures are present.

According to one or more embodiments, a content generating device is provided. The content generating device comprises a first generator, a second generator, and a first transmitter. The first generator generates low-bit-rate encoded data that is original data having been encoded to a low-bit-rate. The second generator generates machine-learned model data for generating improved data obtained by improving human perceptually the low-bit-rate encoded data, based on a machine-learned model. The first transmitter transmits the low-bit-rate encoded data and the model data to outside.