Aspects of the subject disclosure may include, for example, a process that determines information from a first media stream including a number of keywords associated with viewing habits of a user. A second media stream of a media program is scanned for one of a word or phrase corresponding to a keyword of the number of keywords. A second keyword is determined based on the one of the word or phrase, and additional information associated with the second keyword is identified. Results associated with the additional information are provided to a multimedia device. Other embodiments are disclosed.