A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment device of the targeted household includes multiple users (i.e., a multiple-user device), use of third party data in conjunction with an indication of which household member is currently using the multiple user device (e.g., set top box, etc.) allows for more effectively delivering assets targeted to a specific member(s) of the household.

The present invention relates to a reception device and a method for the processing of multimedia data flows in said device comprising an interface to a first network and an interface to a second network, said method comprising the following steps: receive, from the first network, a first flow comprising multimedia data through a first transport protocol fitted with a first data synchronization system; receive, from the second network, a second flow comprising multimedia data through a second transport protocol fitted with a second data synchronization system, said second synchronization system being based on timing references different from those of the first data synchronization system; characterized in that said first and second flows transport the same synchronization information in the payload field of the first and of the second transport protocol, said synchronization information comprising data indicating the moment from which said multimedia data must be rendered; synchronize said first and second flows by using said synchronization information; and perform a step for rendering said first and second multimedia flows.

The present invention relates to a reception device and a method for the processing of multimedia data flows in said device comprising an interface to a first network and an interface to a second network, said method comprising the following steps: receive, from the first network, a first flow comprising multimedia data through a first transport protocol fitted with a first data synchronization system; receive, from the second network, a second flow comprising multimedia data through a second transport protocol fitted with a second data synchronization system, said second synchronization system being based on timing references different from those of the first data synchronization system; characterized in that said first and second flows transport the same synchronization information in the payload field of the first and of the second transport protocol, said synchronization information comprising data indicating the moment from which said multimedia data must be rendered; synchronize said first and second flows by using said synchronization information; and perform a step for rendering said first and second multimedia flows.

The present invention is intended to permit both real-time display of a picture represented by a non-compressed video signal on a television and display of a picture represented by a compressed video signal at any desired time by simultaneously transmitting the compressed video signal and non-compressed video signal via one interface. An STB packetizes a compressed video signal, and multiplexes the compressed video signal and a blanking signal combined with a non-compressed video signal. Thus, both the video signals are transmitted simultaneously. A picture represented by the non-compressed video signal is displayed on a television in real time. The compressed video signal is stored in a storage medium incorporated in the television, read at any user's desired time, and decoded so that a picture represented by the compressed video signal can be viewed at the user's desired time.

The present invention is intended to permit both real-time display of a picture represented by a non-compressed video signal on a television and display of a picture represented by a compressed video signal at any desired time by simultaneously transmitting the compressed video signal and non-compressed video signal via one interface. An STB packetizes a compressed video signal, and multiplexes the compressed video signal and a blanking signal combined with a non-compressed video signal. Thus, both the video signals are transmitted simultaneously. A picture represented by the non-compressed video signal is displayed on a television in real time. The compressed video signal is stored in a storage medium incorporated in the television, read at any user's desired time, and decoded so that a picture represented by the compressed video signal can be viewed at the user's desired time.

A device for transmitting a packet includes a first processor configured to generate a first packet based on a first content; a second processor configured to generate a second packet independently from the first processor based on a second content; a signaling processor configured to generate a signaling packet based on the first content and the second content; and a communication interface configured to transmit the first packet, the second packet, and the signaling packet, wherein the first processor, the second processor, and the signaling processor respectively generate the first packet, the second packet, and the signaling packet in parallel.

A device for transmitting a packet includes a first processor configured to generate a first packet based on a first content; a second processor configured to generate a second packet independently from the first processor based on a second content; a signaling processor configured to generate a signaling packet based on the first content and the second content; and a communication interface configured to transmit the first packet, the second packet, and the signaling packet, wherein the first processor, the second processor, and the signaling processor respectively generate the first packet, the second packet, and the signaling packet in parallel.

A method and an apparatus are used to target interactive virtual objects to subscribers in a television delivery system. Programs are selected and virtual object locations are defined in the selected programs. The virtual objects available for targeting are categorized and the categories are correlated to subscriber information to determine the optimum targeting of the virtual objects. The virtual objects may be targeted based on individual subscriber information or on information related to groups of subscribers. When a frame of a program includes a virtual object location, a default or an alternate virtual object is displayed. The virtual object location may change over space or time. The virtual object may be interactive, and may be used to link a subscriber to a remote location, such as an Internet web site. An operations center or a cable headend may generate a group assignment plan that assigns the subscribers' television terminals to groups, based on factors such as area of dominant influence and household income. A retrieval plan is then generated that instructs the television terminals to select the desired virtual object for display. The television terminals record which virtual objects were displayed, and report this information to the cable headends and the operations center. The reported information is used to generate billing for commercial advertisers, and to analyze viewer watching habits. Interactive virtual objects are received by the television terminal with directions on actions to be taken upon selection of the interactive virtual object. Actions may result in the initiation of processes locally at the television terminal, or communication with a remote site for the initiation of processes to be performed remotely. The invention uses upstream data reception hardware, databases and processing hardware and software, and corresponding features in the televisions to accomplish these functions.

A method and an apparatus are used to target interactive virtual objects to subscribers in a television delivery system. Programs are selected and virtual object locations are defined in the selected programs. The virtual objects available for targeting are categorized and the categories are correlated to subscriber information to determine the optimum targeting of the virtual objects. The virtual objects may be targeted based on individual subscriber information or on information related to groups of subscribers. When a frame of a program includes a virtual object location, a default or an alternate virtual object is displayed. The virtual object location may change over space or time. The virtual object may be interactive, and may be used to link a subscriber to a remote location, such as an Internet web site. An operations center or a cable headend may generate a group assignment plan that assigns the subscribers' television terminals to groups, based on factors such as area of dominant influence and household income. A retrieval plan is then generated that instructs the television terminals to select the desired virtual object for display. The television terminals record which virtual objects were displayed, and report this information to the cable headends and the operations center. The reported information is used to generate billing for commercial advertisers, and to analyze viewer watching habits. Interactive virtual objects are received by the television terminal with directions on actions to be taken upon selection of the interactive virtual object. Actions may result in the initiation of processes locally at the television terminal, or communication with a remote site for the initiation of processes to be performed remotely. The invention uses upstream data reception hardware, databases and processing hardware and software, and corresponding features in the televisions to accomplish these functions.

A media stream receiver is provided for scalable physical layer flow of packetized media streams. The media stream receiver replicates the processing block in time, rather than in hardware, through the use of a single shared memory and pointer alignment calculations, which combines multiple buffering stages as the single, shared memory buffer to offer redundancy and alignment, while acting as a receiver buffer to account for packet delay variations. By doing so the media stream receiver can perform a vertical interval switch between received media streams.