Techniques are provided for performing radio frequency (RF) sensing to determine the viewing status of a television user. This can be used to determine user behavior during the playback of content (e.g., whether a user is watching the content), which can be used as a data point for determining the user's level of interest in the content. Using the status of the television user, embodiments can provide additional or alternative functionality, such as powering down and/or powering up the television. Furthermore, RF sensing may be performed by existing television hardware, such a Wi-Fi transceiver, and may therefore provide RF sensing functionality to a television with little or no added cost.

A client computing system inserts selected advertising into digital content. Ads may be inserted into content based on a dynamic advertising matching process that is securely implemented within a hardware-based root of trust. User profiles used in ad matching may be privacy protected and maintained with confidentiality protection in the client computing system and/or a service provider server, respectively. When a client computing system makes a request to the service provider server for content with specified ad slots, the request may be made with the client's EPID signature, which is inherently privacy protected. The hardware-based root of trust protects insertion of selected ads into the linear rendering flow of the content.

Systems and methods are provided herein for providing recommendations to a user. A short-media viewing profile may be maintained for the user. The short-media viewing profile may be based on user's behavior while watching short-length media content. A long-media viewing profile may be maintained for the user. The long-media viewing profile may be based on user's behavior while watching long-length media content. In response to determining that the user is currently engaged in viewing short-length media content, a recommendation is provided to the user based on the short-media viewing profile. In response to determining that the user is currently engaged in viewing long-length media content, a recommendation is provided to the user based on the long-media viewing profile.

Systems and methods are disclosed for providing non-intrusive advertising content to users. The method includes receiving user input reflecting user content preferences for receiving desired content related to specific topics in lieu of standard advertising slots while watching playable media content via a set-top box. The method may further include receiving a request for playable media content and then retrieving desired content based on user content preferences. Thereafter, the method may include choosing non-intrusive advertising content and generating datagrams that include the desired content and the non-intrusive advertising content. The datagrams may be concatenated with the playable media content to generate displayable content. The display content may then be provided for displaying.

Systems and methods for enabling quick access to media options are provided. A display of a plurality of icons is generated, wherein each of the plurality of icons represents a different one of a plurality of applications. A user input is detected that identifies a first of the plurality of icons associated with a first of the plurality of applications. In response to determining that the user input corresponds to a quick access operation, first and second media asset identifiers and corresponding media options are retrieved from each of second and third applications. A menu that includes the retrieved first and second media asset identifiers is generated for display with the plurality of icons.

Systems and methods are operable to notify a user of content availability. An exemplary embodiment receives a content availability notification request that specifies at least one content of interest, searches current electronic program guide (EPG) information to identify the content of interest, determines that the information identifying the specified content of interest is unavailable based upon the search of the current EPG information, generates a content availability reminder that is associated with the specified content of interest, monitors a content database to determine an availability of the specified content of interest identified in the content availability reminder, determines that the specified content of interest is available when the monitored content database indicates availability of the specified content of interest, and generates a content availability reminder notification that indicates at least a title of the specified content of interest.

Methods and systems are proposed herein to address the inefficiencies in the recommendation schemes available. More specifically, the embodiments disclosed herein provide a new recommendation scheme, whereby a user enters various criteria for what he/she would like to be recommended. For example, the system may receive a user preference for content recommendations from a user. The system may retrieve a user profile for the user. The system may compare the user preference to the user profile to determine a criterion for content recommendations for the user. The system may receive a content attribute for content provided by a content provider. The system may match the criterion to the content attribute. The system may, in response to matching the criterion to the content attribute, generate for display a recommendation to the user for the content.

A method for processing live-streaming data is provided. The method includes: acquiring a list of viewer accounts of a live-streaming room; in the case that a target viewer account exists in the list of viewer accounts, determining a target avatar and a target account name, wherein the target viewer account is a viewer account carrying a target label; and displaying an account avatar of the target viewer account as the target avatar, and an account name of the target viewer account as the target account name.

Provided is a method for assisting video content viewing, the method being performed by processing circuitry of a user terminal, and the method including displaying a playback screen of first video content on a display of the user terminal, the first video content being played on the playback screen, generating a graphic object configured to enable playback of similar content associated with a first playback time of the first video content, and displaying the graphic object on the display together with the playback screen of the first video content.

A method for dynamic content filtering includes accessing, by a processing unit, a media content that includes several content portions. The method further includes determining a rating tag associated with each content portion from the media content, and a user profile of a user requesting the media content to be rendered. The user profile contains a permission level for the user. The method further includes filtering the content portions from the media content based on the permission level, wherein, in response to the rating tag of a particular content portion exceeding the permission level in the user profile, filtering out the particular content portion. The method further includes rendering content portions that were not filtered out.