Systems and methods are described for providing interactive content contextually related to an occurrence. An illustrative method generates for display, at a media consumption device, a display of the live event, wherein the display of the live event comprises the occurrence, determines a beginning of the occurrence in the display of the live event, in response to determining the beginning of the occurrence in the display of the live event, generates for simultaneous display, with the display of the live event, interactive content related to the occurrence, determines whether the occurrence in the live event has ended in real time, and in response to determining that the occurrence in the live event has ended in real time, ceases the generating for display of the interactive content related to the occurrence.

Video content is uploaded via the Internet to a video-on-demand (VOD) server identified by a title and a hierarchical address of categories and subcategories for categorizing the title. The VOD server converts and stores the video content at a storage address in a video content database linked to the title. The title is listed in a location of an electronic program guide (EPG) using the same categories and subcategories as in its hierarchical address. Any TV subscriber can access the EPG and navigate through its categories and subcategories to find a title for viewing on the TV. This can enable many new blogging or podcasting-like programs by popular Hosts to be self-published on the Internet and readily navigated for display on TV. The EPG can also store TV program addresses as bookmarks and allow them to be shared with other subscribers or with friends and contacts online by sending to their email addresses.

Systems and methods are described for managing presentation of content. An action may be scheduled to occur at a first time within the presentation of the media asset, where the action may interrupt the presentation of the media asset. When a current presentation position is approaching the first time, an option to delay the action may be generated for presentation. In response to receiving selection of the option to delay the action, the action may be scheduled to occur at a later second time within the presentation of the media asset.

A system for presenting live video content to a plurality of participant client devices is disclosed. An interactive program, including the live video content and an interactive component, is generated and a moderator interface is provided to enable a user of a moderator client device to create a look for the interactive program. The live video content and the interactive component are simultaneously displayed on a display of each of a plurality of participant client devices with the look created by the user of the moderator client device. The live video content and a response to the live video content are simultaneously displayed at each of the participant client devices with the look created by the user of the moderator client. The interactive program and the response are archived so that users of the plurality of participant devices may continue to interact with the interactive program after termination of the interactive program.

Video content is uploaded via the Internet to a video-on-demand (VOD) server identified by a title and a hierarchical address of categories and subcategories for categorizing the title. The VOD server converts and stores the video content at a storage address in a video content database linked to the title. The title is listed in a location of an electronic program guide (EPG) using the same categories and subcategories as in its hierarchical address. Any TV subscriber can access the EPG and navigate through its categories and subcategories to find a title for viewing on the TV. This can enable many new blogging or podcasting-like programs by popular Hosts to be self-published on the Internet and readily navigated for display on TV. The EPG can also store TV program addresses as bookmarks and allow them to be shared with other subscribers or with friends and contacts online by sending to their email addresses.

An apparatus and a method by which a content such as an advertisement corresponding to a user at the reception apparatus side can be selectively outputted to the reception apparatus are provided. A transmission apparatus transmits signaling data (MPD) having a user information setting region, a control information file capable of being accessed or generated applying user information-set data generated by a process for the MPD, and a user information-corresponding advertisement capable of being acquired and reproduced on the basis of description data of the control information file. The reception apparatus sets user information to the user information setting region of the MPD, applies the generated user information-set data to acquire a control information file of a user information-corresponding advertisement, applies the description data of the acquired control information file to acquire the user information-corresponding advertisement, and outputs the user information-corresponding advertisement.

An intelligent television is provided that can collect viewer information for use by a rating service.

A live media streaming system and method is presented herein. The system and method includes broadcasting a live media stream in at least one of a plurality of themed broadcasting channels, the live media stream being transmitted from a broadcasting device corresponding to a broadcasting user. A jump zone (a physical region or area) is selected or defined based upon predetermined jump zone criteria corresponding to the at least one of the plurality of themed broadcasting channels. Further, a next broadcasting user is selected, wherein the user is located within the physical geographic region of the jump zone. Once the next broadcasting user is selected, a live media stream is broadcasted from the next user's broadcasting device.

A system for assisting a content consumer to select content services, the system including a processor that is configured to execute a matching algorithm. The matching algorithm comprises interviewing the content consumer for questions in a plurality of categories, determining a point system for answers obtained by the interviewing step, wherein the answers indicate entertainment interests of the content consumer calculating a service score for each content service based on the point system, wherein the service score indicates an agreement between a content service and the entertainment interests of the content consumer and selecting a pre-determined number of content services based on the service score.

System and methods for multimedia playback are provided. A terminal device may obtain a playback identifier of a multimedia playback device. The terminal device may send an association request to a server based on the playback identifier. The association request may enable the server to establish an association between a terminal device and the multimedia playback device. The terminal device may receive a plurality of candidate options pushed by the server. The plurality of candidate options may be pushed to the terminal device associated with the multimedia playback device when the server detects that a preset time point arrives after the multimedia playback device plays back a first media resource. The terminal device may obtain a target option selected from the plurality of candidate options. The terminal device may feedback the target option to the server to enable the server to determine a second media resource to be played back by the multimedia playback device.