System and method for detecting and classifying direct response advertisements. The system includes a unit for generating an advertisement candidate segment for an advertisement section detected from a broadcast stream a matching unit for determining whether the candidate segment matches each advertisement segment stored in a database (DB); a unit for, if the matching unit determines that a segment matching the candidate segment is not present, determining whether the candidate segment is a direct response advertisement; a registration unit for storing the candidate segment, determined to be a direct response advertisement, as an advertisement segment that is the direct response advertisement in the DB; and a direct response advertisement grouping unit for, if the matching unit determines that an advertisement segment matching the candidate segment is present, and the matching segment is a direct response advertisement, grouping the candidate segment with DB-stored advertisement segments that are direct response advertisements.

Systems and methods of managing content and content requests are described. A data store of profiles of potential content contributors is provided. A request from a first source for content comprising content criteria is received, the content criteria comprising content contributor characteristics and content subject matter. Based on the content contributor characteristics and the profiles, at least a first potential content contributor is identified. At least a portion of the content request content criteria is transmitted to the first potential content contributor. If recorded content is received from the first content contributor, the first source is provided with access to the received recorded content. At least partly in response to acceptance by the first source of the received recorded content, the first source is enabled to publish the accepted received recorded content.

Measuring and tracking user interaction with a television receiver, such as a set top box or cable box. The television receiver may create and display a matrix code that includes temporal information, user identification information, geographic information, and/or a user selection. The matrix code may be captured by a matrix reading device and transmitted to a monitoring entity. Optionally, the matrix reading device may decode the matrix code and transmit associated data to the monitoring entity. The monitoring entity may use the code or data to track and distinguish between user interactions at different points in time.

Video content is uploaded via the Internet to a video-on-demand (VOD) server identified by a title and a hierarchical address of categories and subcategories for categorizing the title. The VOD server converts and stores the video content at a storage address in a video content database linked to the title. The title is listed in a location of an electronic program guide (EPG) using the same categories and subcategories as in its hierarchical address. Any TV subscriber can access the EPG and navigate through its categories and subcategories to find a title for viewing on the TV. This can enable many new blogging or podcasting-like programs by popular Hosts to be self-published on the Internet and readily navigated for display on TV. The EPG can also store TV program addresses as bookmarks and allow them to be shared with other subscribers or with friends and contacts online by sending to their email addresses.

A display device is provided. The display device includes an outputter configured to output a content including a plurality of content parts, a signal processor configured to extract a first fingerprint corresponding to a first content part among the plurality of content parts of the content from at least one of a video signal and an audio signal constituting the content while the content is output, a communicator configured to transmit the first fingerprint to a server, and receive a second fingerprint corresponding to a second content part among the plurality of content parts of the content and first event information corresponding to the second fingerprint from the server, a storage configured to store the second fingerprint and the first event information, and a controller configured to control the outputter to output the first event information in coordination with the second content part of the content being output.

A live media streaming system and method is presented herein. The system and method includes broadcasting a live media stream in at least one of a plurality of themed broadcasting channels, the live media stream being transmitted from a broadcasting device corresponding to a broadcasting user. A jump zone (a physical region or area) is selected or defined based upon predetermined jump zone criteria corresponding to the at least one of the plurality of themed broadcasting channels. Further, a next broadcasting user is selected, wherein the user is located within the physical geographic region of the jump zone. Once the next broadcasting user is selected, a live media stream is broadcasted from the next user's broadcasting device.

Multimedia content to participant client devices may be simultaneously presented using a moderator device. An interactive program with the multimedia content and an interactive component associated with the multimedia content may be generated. Participant client devices and the user of the moderator client device may interact with the interactive program to cause the multimedia content and the interactive component to be simultaneously displayed on the display of each of the participant client devices and the display of the moderator client device.

In accordance with some embodiments, a method for generating sentimental information associated with media content is provided, the method comprising: receiving user input data corresponding to a user; identifying a portion of the media content item based on the user input data; determining a sentiment based on the user input data, wherein the sentiment is one of a positive sentiment which indicates that the media content item was liked by the user or a negative sentiment which indicates that the media content item was disliked by the user; determining an amount of the sentiment based on the user input data; associating the amount of the sentiment with the portion of the media content item; and generating, for the media content item, sentimental information that indicates the amount of the sentiment associated with at least one portion of the media content item.

A method for playing a movie asset in several playback devices. The method receives a request to play a movie asset and synchronizes clocks between a first device and a second device, which is a portable device. The method signals a start of the playback of the asset through the first and second playback devices, where playback on the second device is synchronized with playback on the first device. The method wirelessly transmits an alert message that identifies the asset through the first and second devices and includes a description of an upcoming or future segment of the asset, where a first version of the segment is played back through the first device. In response to receiving the alert message, the second device becomes configured to select a second version of the segment in accordance with i) user settings of the portable device and ii) the description of the segment.

A media system configured to select personalized programming for individual users is disclosed. The programming may include content, advertisements, and/or interactive queries, each of which may be selected based on profiles of the users.