The present disclosure provides a method for data processing, a server, and a live broadcast system. The method includes: in response to a gift giving instruction sent by a first electronic device through a first user account on a first live broadcast platform, the gift giving instruction including a gift identifier of a virtual gift, and a platform identifier and a host identifier of a second live broadcast platform, determining a second virtual currency value of the virtual gift on the second live broadcast platform according to the gift identifier, and converting the second virtual currency value to a first virtual currency value on the first live broadcast platform; and sending information corresponding to the virtual gift to a second electronic device in response to deducting the first virtual currency value from the first user account.

Presented is a method and system for providing an incentive to a viewer for watching an advertisement. The method includes receiving a triggering event from the viewer, providing an interactive window on receiving the triggering event, receiving an input from the viewer while interacting with the interactive window, performing an action based on the input from the viewer, wherein the action includes presenting the selected advertisement to the viewer if the input is selecting at least one advertisement from the advertisement group, and capturing advertisement preferences of the viewer through a user interface if the input is clicking a user interface element related to advertisement preferences from the one or more user interface elements. Further, the method includes providing an incentive to the viewer, and facilitating the viewer's redemption of the incentive for rewards.

Presented is a method and system for providing an incentive to a viewer for watching an advertisement. The method includes receiving a triggering event from the viewer, providing an interactive window on receiving the triggering event, receiving an input from the viewer while interacting with the interactive window, performing an action based on the input from the viewer, wherein the action includes presenting the selected advertisement to the viewer if the input is selecting at least one advertisement from the advertisement group, and capturing advertisement preferences of the viewer through a user interface if the input is clicking a user interface element related to advertisement preferences from the one or more user interface elements. Further, the method includes providing an incentive to the viewer, and facilitating the viewer's redemption of the incentive for rewards.

A gift system comprising a control server for controlling a gift giving request submitted by a user in a live performance or live broadcast, and a user terminal that is held by the user. The control server comprises: a receiving portion for receiving a gift giving request that is transmitted in response to a user operation; an evaluating portion for evaluating whether not to accept the gift giving request based on a target during the performance; and a controlling portion for accepting the gift giving request in exchange for payment depending on the evaluation result by the evaluating portion. The user terminal 40 comprises a detecting portion for detecting a vibration, and a transmitting portion for transmitting a gift giving request when the detecting portion detects the vibration.

A gift system comprising a control server for controlling a gift giving request submitted by a user in a live performance or live broadcast, and a user terminal that is held by the user. The control server comprises: a receiving portion for receiving a gift giving request that is transmitted in response to a user operation; an evaluating portion for evaluating whether not to accept the gift giving request based on a target during the performance; and a controlling portion for accepting the gift giving request in exchange for payment depending on the evaluation result by the evaluating portion. The user terminal 40 comprises a detecting portion for detecting a vibration, and a transmitting portion for transmitting a gift giving request when the detecting portion detects the vibration.

Aspects of the subject disclosure may include, for example, a device that includes a processing system including a processor; and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations of generating a solicitation for an advertisement; determining whether the solicitation meets a brand policy; responsive to the solicitation meeting the brand policy, publishing the solicitation; receiving user generated content (UGC) responsive to the solicitation; receiving feedback concerning the UGC; determining whether the UGC would be suitable as an advertisement based on the feedback; and responsive to the UGC being suitable as the advertisement, publishing the UGC as the advertisement. Other embodiments are disclosed.

Aspects of the subject disclosure may include, for example, a device that includes a processing system including a processor; and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations of generating a solicitation for an advertisement; determining whether the solicitation meets a brand policy; responsive to the solicitation meeting the brand policy, publishing the solicitation; receiving user generated content (UGC) responsive to the solicitation; receiving feedback concerning the UGC; determining whether the UGC would be suitable as an advertisement based on the feedback; and responsive to the UGC being suitable as the advertisement, publishing the UGC as the advertisement. Other embodiments are disclosed.

The present disclosure is directed toward systems and methods for providing a call to action in connection with a live video stream. For example, systems and methods described herein enable a broadcaster to configure one or more benefits and one or more calls to action. Systems and methods described herein further provide the one or more calls to action in connection with a live video stream and based on the broadcaster's configurations. In response to a live video stream viewer correctly interacting with a provided call to action, systems and methods described herein provide a benefit to the viewer.

Systems, data access management utilities, and methods generate links between local merchants and community programs, whereby the merchant may provide incentives to customers in relation to community programs. The implementations may track community programs, as well as online and offline customer transactions with merchants that make use of the incentive. Implementations may include as participants, customers, merchants, community organizations, intermediaries, and other groups or individuals. Participants may have participant identifiers, which may be linked to a payment source. Data may be collected about all participants, either expressly, or from offline or online transactions between merchants and customers utilizing a participant identifier, and the data may be stored in a data storage area. All data in the data storage area may be utilized by a logic tool, which may provide information, such as details of customers that view a broadcast of content that is interleaved with a merchant's advertisement and analytic reporting. Matches between transactions with a merchant and a customer that view a broadcast of content that is interleaved with the merchant's advertisement may be identified by the system, and a level of certainty that the match is accurate may be determined.

Disclosed is a system and method for integrating email, SMS, and social media based transactions with interactive television or standard cable with Internet access to make payments. Disclosed is a method to tie together a vendor and a cable provider with an e-commerce system leveraging each entity's customer information to streamline the payment process. Also disclosed are multiple methods to allow customers to make messaging based payments via interactive cable television features. The messaging allows for payments based on various levels of convergence between Internet and cable television experiences.