iTV content is created and deployed using a server component adapted to allow content developers to create applications according to an authoring specification that describes a framework for same; a transport component configured to optimize and deliver the applications to one or more clients; and a client component adapted to render the applications through a television so as to permit user interaction therewith. The authoring specification provides for the presentation of content through one or more templates defined therein, allowing application definition and behavior to remain common across multiple client device types, middleware platforms, and/or iTV operating environments. The framework for applications accommodates advertising, promotions, content placement packages and/or programming campaign definitions, so as to permit a selection of a specific advertisement, promotion or content at a time of preparation of the iTV content by the server, and/or a time of execution of the applications by the client.

iTV content is created and deployed using a server component adapted to allow content developers to create applications according to an authoring specification that describes a framework for same; a transport component configured to optimize and deliver the applications to one or more clients; and a client component adapted to render the applications through a television so as to permit user interaction therewith. The authoring specification provides for the presentation of content through one or more templates defined therein, allowing application definition and behavior to remain common across multiple client device types, middleware platforms, and/or iTV operating environments. The framework for applications accommodates advertising, promotions, content placement packages and/or programming campaign definitions, so as to permit a selection of a specific advertisement, promotion or content at a time of preparation of the iTV content by the server, and/or a time of execution of the applications by the client.

Several ways are provided for a viewer of a movie to create a deep tag, that is, a bookmark for a segment of the movie. The deep tag can be associated with descriptive text and sent to an address provided by the viewer, either an e-mail address or an instant messaging address. Additionally, before the deep tag is created, it can be checked whether the content owner of the movie is known. If known, the content owner's rules, if any, regarding deep tagging are followed. If unknown, a set of registered content owners can be alerted of the presence of new content. When ownership of the new content is established, the already-created deep tags can be updated in accordance with the content owner's rules, if any, regarding deep tagging.

Several ways are provided for a viewer of a movie to create a deep tag, that is, a bookmark for a segment of the movie. The deep tag can be associated with descriptive text and sent to an address provided by the viewer, either an e-mail address or an instant messaging address. Additionally, before the deep tag is created, it can be checked whether the content owner of the movie is known. If known, the content owner's rules, if any, regarding deep tagging are followed. If unknown, a set of registered content owners can be alerted of the presence of new content. When ownership of the new content is established, the already-created deep tags can be updated in accordance with the content owner's rules, if any, regarding deep tagging.

A method for playing voice, which is applied to a webcast server, the method comprising: receiving voice data sent by at least one first electronic device for obtaining a voice data set, the first electronic device having a first preset authority, and the voice data set comprising at least one piece of the voice data; receiving audio-video data sent by a second electronic device, the second electronic device having a second preset authority, the audio-video data comprising the voice data selected for playback, wherein the voice data selected for playback comprises any voice data of the voice data set clicked for playback; pushing the audio-video data to each first electronic device.

A user interface allows for blending of television program choices from which a viewer may select, the blending representing options for linear and non-linear programming presented together within a single hierarchy of a designated category. The blending may further include managed content relevant to the designated category, where desired. Such designated categories may include television programming categories and/or content categories. The options for linear and non-linear programming may be presented together within a single screen of the user interface.

A user interface allows for blending of television program choices from which a viewer may select, the blending representing options for linear and non-linear programming presented together within a single hierarchy of a designated category. The blending may further include managed content relevant to the designated category, where desired. Such designated categories may include television programming categories and/or content categories. The options for linear and non-linear programming may be presented together within a single screen of the user interface.

A system for telematics integration includes a video system configured to receive an event email notification from a telematics system. The telematics system was provided an email address for the event email notification. The video system is further configured to scrape the event email notification for event information and to determine whether event information satisfies criteria to generate trigger criteria for an event of interest. Then video system is further configured to, in the event that the event information satisfies the criteria to generate the trigger criteria, retrieve associated video from a video repository of the video system based at least in part on the trigger criteria.

A method and a system include generating a user interface including one or more user-selectable elements, each of the one or more user-selectable elements corresponding to a connected user profile, receiving a user input associated with a media content item via the user interface, receiving indication of user selection of a first user-selectable element and a second user-selectable element from the one or more user-selectable elements, and generating a first private messaging user interface with a user corresponding to the first connected user profile and a second private messaging user interface with a user corresponding to the second connected user profile.

A preview personalization system for generating and presenting previews of personalized media content at a client device, wherein the previews may be personalized, in real-time, based on one or more attributes which may include user profile data and contextual data accessed by the client device, according to certain example embodiments.