Mechanisms are provided for replacing default advertisement streams in a media stream with replacement advertisement streams. User profile information is obtained for a particular user and/or device. A default advertisement stream is identified and replaced with advertisement streams selected using the user profile information. Timestamp information and sequence number information is maintained to allow uninterrupted delivery of the modified media stream while customizing media streams for particular users.

A method for generating a stream from first and second data streams received, the data streams comprising frames, each frame containing a synchronization packet, a signaling packet giving information on the structure of the data stream and packets referred to as baseband frames. The method comprises the steps of aligning the two data streams received by putting in phase the synchronization packets or the signaling packets of the frames of each data stream, identifying, in one of the data streams received, baseband packets identifying packets of a first type, and inserting, in each frame of the first stream received, baseband packets of the frame of the second stream the synchronization packet of which is aligned with the synchronization packet of the frame of the first stream.

Aspects of the subject disclosure may include, for example, a content distribution device that receives a signal stream from a satellite including items of media content. The device selectively stores a first subset of the media content items at a storage device, according to a characteristic of a location proximate to the device. The device selectively stores a second subset of the items according to a history of user requests for content transmitted in proximity to the content distribution device. The device receives a request from a consumer device for an item in the first subset or the second subset, retrieves the item, and transmits the item to the consumer device via a wireless access channel. The transmitting is performed according to a short range wireless protocol without utilizing a long range wireless protocol. Other embodiments are disclosed.

Mechanisms are provided for replacing default advertisement streams in a media stream with replacement advertisement streams. User profile information is obtained for a particular user and/or device. A default advertisement stream is identified and replaced with advertisement streams selected using the user profile information. Timestamp information and sequence number information is maintained to allow uninterrupted delivery of the modified media stream while customizing media streams for particular users.

Provided is a media content receiving method of a media content receiving device. The method includes: receiving information on a content location information file; receiving the content location information file by using the information on the content location information file; measuring a current bandwidth; requesting a first media content through a first network on the basis of the current bandwidth and the content location information file; receiving the first media content through the first network; and consuming the first media content.

The present invention relates to a physical layer signalling in a digital broadcast network. In particular, for a digital broadcast network supporting a configuration with a plurality of physical layer pipes, a type indicator is signalled on physical layer for a pipe, the type indicator indicates the format of the input stream which may specify a transport stream, a generic stream or an IP stream. In addition, per physical layer pipe application of header and/or content compression to the user packet headers of the input stream is signalled. Another physical layer parameters are advantageously provided or extended in order to increase the flexibility and efficiency of the layer 1 signalling.

Provided is a media content receiving method of a media content receiving device. The method includes: receiving information on a content location information file; receiving the content location information file by using the information on the content location information file; measuring a current bandwidth; requesting a first media content through a first network on the basis of the current bandwidth and the content location information file; receiving the first media content through the first network; and consuming the first media content.

A receiving system and a data processing method are disclosed. The receiving system includes a receiving unit, a demodulator, a first handler, and a second handler. The receiving unit receives a broadcast signal including fast information channel (FIC) data, mobile service data, and a service signaling channel, the FIC data including a field indicating that a table signaling service guide bootstrap information to the service signaling channel is included therein, and the mobile service data and the service signaling channel are packetized into an RS frame belonging to a desired ensemble. The demodulator demodulates the received broadcast signal. The first handler acquires service guide bootstrap information from the table included in the service signaling channel. And, the second handler accesses a service guide announcement channel by using the service guide bootstrap information.

Provided is a media content receiving method of a media content receiving device. The method includes: receiving information on a content location information file; receiving the content location information file by using the information on the content location information file; measuring a current bandwidth; requesting a first media content through a first network on the basis of the current bandwidth and the content location information file; receiving the first media content through the first network; and consuming the first media content.

A receiving system and a data processing method are disclosed. The receiving system includes a receiving unit, a demodulator, a first handler, and a second handler. The receiving unit receives a broadcast signal including fast information channel (FIC) data, mobile service data, and a service signaling channel, the FIC data including a field indicating that a table signaling service guide bootstrap information to the service signaling channel is included therein, and the mobile service data and the service signaling channel are packetized into an RS frame belonging to a desired ensemble. The demodulator demodulates the received broadcast signal. The first handler acquires service guide bootstrap information from the table included in the service signaling channel. And, the second handler accesses a service guide announcement channel by using the service guide bootstrap information.