Novel tools and techniques are provided for implementing media content delivery. In some embodiments, a globally unique identifier (GUID) associated with a particular media content might be embedded in headers of packets of a transport stream of the media content. When the transport stream is received by a user device, the GUID might enable retrieval of the necessary metadata (and/or updates of metadata) for enabling presentation of the media content. Alternatively or additionally, ratings or similar information can likewise be embedded in the headers of packets or I-frames of the transport stream, which enables a user (e.g., parent) to easily block or skip objectionable content from children who may be present. Alternatively or additionally, the transport stream may be combined with auxiliary data streams containing metadata and other associated auxiliary content to create a combined transport stream, to ensure no lost or corrupted media content during transmission.

Novel tools and techniques are provided for implementing media content delivery. In some embodiments, a globally unique identifier (GUID) associated with a particular media content might be embedded in headers of packets of a transport stream of the media content. When the transport stream is received by a user device, the GUID might enable retrieval of the necessary metadata (and/or updates of metadata) for enabling presentation of the media content. Alternatively or additionally, ratings or similar information can likewise be embedded in the headers of packets or I-frames of the transport stream, which enables a user (e.g., parent) to easily block or skip objectionable content from children who may be present. Alternatively or additionally, the transport stream may be combined with auxiliary data streams containing metadata and other associated auxiliary content to create a combined transport stream, to ensure no lost or corrupted media content during transmission.

A transmitting apparatus generates an audiovisual content item data stream (e.g. transport stream) comprising a plurality of individual audiovisual data streams with audiovisual components for the content item. A generator (301-307) generates a first stream comprising both mandatory audio data and replaceable audio data for the audio representation where the replaceable audio data being data can be replaced by alternative audio data. A combiner (309) includes the resulting stream into the content item data stream. A receiving apparatus includes an extractor (403) which extracts the mandatory audio data from the received stream. A replacer (415) may replace the replaceable audio data by alternative audio data and an output (415) can generate an audio signal from the mandatory and alternative audio data. The approach may specifically provide an improved and more flexible data stream for audiovisual content.

Systems and methods for optimizing videos are disclosed. A method of the present disclosure includes analyzing a video using a plurality of rules to determine one or more optimizations for the video, the one or more optimizations reflecting a subset of properties to improve viewership statistics of the video by automatically modifying characteristics of the video based on the subset of properties that is indicative of improved viewership statistics pertaining to a plurality of users of a media hosting service, wherein the characteristics comprise at least one characteristic, which when automatically modified, results in a change to the video that correlates to improved viewership statistics pertaining to the plurality of users. The method further includes causing the characteristics of the video to be modified to implement the one or more optimizations, and causing the video with the modified characteristics to be presented to at least a subset of the plurality of users.

The present invention provides an apparatus for receiving a broadcast content via one or more networks. The apparatus comprises a broadcast network interface for receiving broadcast streams including first protocol packets including first portions of the broadcast content via a broadcast network, a heterogeneity network interface for receiving second protocol packets including a second portion of the broadcast content via a heterogeneity network, and a processor for configuring the broadcast content using the first protocol packets and the second protocol packets based on information included in the third protocol packets.

A method for delivering media to a playback device including outputting first test media to be viewed by a first user. The method further includes receiving a first user input related to a first perception of the first test media by the first user and indicating a first personalized quality of experience of the first user with respect to the first test media. The method further includes generating a first personalized sensitivity profile including one or more viewing characteristics of the first user based on the first user input, and determining, based at least in part on the first personalized sensitivity profile, a first media parameter. The first media parameter is determined in order to increase an efficiency of media delivery to the first playback device over a network while preserving the first personalized quality of experience of the first user.

Systems and methods for optimizing videos are disclosed. A method of the present disclosure includes providing a user interface (UI) that presents a plurality of metrics for analysis of a plurality of videos of an entity, and receiving, via the UI, a user selection of a subset of metrics of the plurality of metrics. The method also includes in response to the user selection of the subset of metrics, processing a video of the plurality of videos using a machine learning algorithm or a plurality of rules to determine one or more optimizations for the video, the one or more optimizations reflecting the subset of metrics to improve viewership statistics of the video. The method further includes modifying the video to produce a modified version of the video that implements the one or more optimizations, and causing the modified version of the video to be presented to viewers to demonstrate results of the one or more optimizations.

The present invention provides An apparatus for receiving a broadcast content via one or more networks. The apparatus comprises a broadcast network interface for receiving broadcast streams including first protocol packets including first portions of the broadcast content via a broadcast network, a heterogeneity network interface for receiving second protocol packets including a second portion of the broadcast content via a heterogeneity network, and a processor for configuring the broadcast content using the first protocol packets and the second protocol packets based on information included in the third protocol packets.

A method for transmitting a broadcast signal, includes generating, by a processor, service data of a broadcast service and service signaling information for signaling the service data, the service data including first service components delivered on a Movie Picture Experts Group (MPEG) Media Transport Protocol (MMTP) session or second service components delivered on a Real-Time Object Delivery over Unidirectional Transport (ROUTE) session, generating, by the processor, a service list table including bootstrap information and protocol information for a type of delivery protocol of the service signaling information, wherein the bootstrap information changes based on the protocol information, generating, by the processor, a broadcast signal including the service signaling information, the service list table, the first or second service component, and transmitting, by a broadcasting antenna, the generated broadcast signal.

A transmitting apparatus generates an audiovisual content item data stream (e.g. transport stream) comprising a plurality of individual audiovisual data streams with audiovisual components for the content item. A generator (301-307) generates a first stream comprising both mandatory audio data and replaceable audio data for the audio representation where the replaceable audio data being data can be replaced by alternative audio data. A combiner (309) includes the resulting stream into the content item data stream. A receiving apparatus includes an extractor (403) which extracts the mandatory audio data from the received stream. A replacer (415) may replace the replaceable audio data by alternative audio data and an output (415) can generate an audio signal from the mandatory and alternative audio data. The approach may specifically provide an improved and more flexible data stream for audiovisual content.