Disclosed herein is a transmission apparatus for distributing a content to a client, including a script generation section for generating a script for obtaining user side answer information representative of an answer of a user of the client to a question regarding liking of the user, and transmission section for transmitting the script and provider side answer information representative of an answer set by a provider which provides the content to the question regarding the liking of the user to the client.

Disclosed herein is a transmission apparatus for distributing a content to a client, including a script generation section for generating a script for obtaining user side answer information representative of an answer of a user of the client to a question regarding liking of the user, and transmission section for transmitting the script and provider side answer information representative of an answer set by a provider which provides the content to the question regarding the liking of the user to the client.

Systems and methods for managing the storage of content are described. A video stream may include a content identifier and content information relating to a boundary that may be used to facilitate recording of at least a portion of the video stream.

Disclosed herein is a transmission apparatus for distributing a content to a client, including a question generation section configured to generate question information representative of a question regarding liking of a user of the client, and a transmission section configured to transmit the question information and provider side answer information representative of an answer set by a provider which provides the content to the question regarding the liking of the user to the client.

Disclosed herein is a transmission apparatus for distributing a content to a client, including a question generation section configured to generate question information representative of a question regarding liking of a user of the client, and a transmission section configured to transmit the question information and provider side answer information representative of an answer set by a provider which provides the content to the question regarding the liking of the user to the client.

The disclosed technology teaches streamlining use of Society of Cable Telecommunications Engineers (SCTE) 130 framework for delivery of addressable advertising, via a campaign management delegate system that carries out a method that includes receiving an ad management service placement request from a broadcast cable provider for ad insertion into a program and conducting real time bidding for ad insertion during the program. The disclosed method also includes accepting new content provided by a successful bidder, after receiving the placement request and automatically formatting the new content, and uploading the new content to the broadcast cable provider in time for playback with content that prompted the placement request. The method includes responding to the placement request with a placement response that includes a VMAP as reference to the new content. New content can also be uploaded to a CIS managed by the cable provider or provided on behalf of the provider.

Systems and methods for delivering content to user equipment are described. The content may be delivered using Internet Protocol (IP) delivery, Quadrature Amplitude Modulation (QAM) delivery, or another delivery format. For example, the system may receive content including a plurality of segments. The system may use manifest data to identify each of the plurality of segments. The system may also use the manifest data to generate index data for the plurality of segments, and the index data may be delivered to user devices with the plurality of segments. In some aspects, the system may use location information (e.g., timestamps, such as program clock references) for one or more data packet of the one of the plurality of segments to generate location information for other data packets.

Systems and methods for delivering content to user equipment are described. The content may be delivered using Internet Protocol (IP) delivery, Quadrature Amplitude Modulation (QAM) delivery, or another delivery format. For example, the system may receive content including a plurality of segments. The system may use manifest data to identify each of the plurality of segments. The system may also use the manifest data to generate index data for the plurality of segments, and the index data may be delivered to user devices with the plurality of segments. In some aspects, the system may use location information (e.g., timestamps, such as program clock references) for one or more data packet of the one of the plurality of segments to generate location information for other data packets.

The present disclosure provides a method and a system for personalized presentation of a multimedia content assembly, including: presenting, on a server, by using a presentation mode in which one or more presentation layers superimpose, a media content component, and sending signaling information for describing a presentation layer layout to a client; presenting, on the client, a multimedia content assembly in a personalized manner according to the signaling information of the presentation layer. In the present disclosure, a content provider can instruct a user to perform combination presentation on multi-channel content at a client device vendor, and adjust a layout by a reduced update instruction. In addition, the present disclosure provides a media service applicable to a case in which terminal devices are different and user needs are different.

A companion device interoperating with a broadcast reception device for receiving a broadcast signal, can include a communication device configured to connect the companion device with the broadcast reception device, in which the broadcast signal includes emergency alert information and service information for a broadcast service, and the service information includes service identification information for identifying the broadcast service and name information of the broadcast service, and the emergency alert information and the service information are carried in Internet Protocol (IP) packets having a same IP address; and a controller configured to receive the emergency alert information from the broadcast reception device, the emergency alert information including identifier information for the emergency alert information, category information of the emergency alert information, and priority information for the emergency alert information, and the controller receiving information for components of the broadcast service.