Systems and methods for providing real time dynamic modification of content in a video receive a markup defining a placement of at least one element in a predefined segment of the video and at least one range regarding the placement; stream the video over a streaming platform to at least a first viewer; initiate a creative request at a predetermined proximity to the placement; receive, based on the creative request, one or more creatives to be rendered as an element within the video based at least on the defined placement and the at least one range; render the creative into the segment; and stream the segment with the rendering to the first viewer in accord with the video.

A user interface by which network operators, programmers, broadcasters and advertisers can deploy and make accessible libraries of available content and allow viewers of iTV services to customize the presentation and content of the information being presented thereto includes one or more screens each having one or more navigable and selectable elements through which the viewers are permitted to customize presentation and content of iTV application environments other than those associated with the user interface.

A media presentation generation system and method automatically directs actor(s) in splitscenes to generate recorded splitscenes and automatically edits and combines the recorded splitscenes into a combined media presentation.

A media presentation generation system and method automatically directs actor(s) in splitscenes to generate recorded splitscenes and automatically edits and combines the recorded splitscenes into a combined media presentation.

Provided are devices and methods that enable content distribution of data units generated by dividing a GOP, and GOP reconstruction and reproduction on the reception device side. A transmission device generates a sub GOP media segment as packet-stored data, the sub GOP media segment storing media data including only part of constituent data of a Group of Pictures (GOP) as a processing unit of encoded data and metadata corresponding to the media data, and generates and transmits a packet having an in-GOP location identifier recorded as packet additional information therein, the in-GOP location identifier indicating the in-GOP location of the media data stored in the sub GOP media segment. A reception device arranges media data dispersed and stored in packets by referring to the in-GOP location identifiers stored in received packets, and reconstructs and decodes a GOP.

Provided are devices and methods that enable content distribution of data units generated by dividing a GOP, and GOP reconstruction and reproduction on the reception device side. A transmission device generates a sub GOP media segment as packet-stored data, the sub GOP media segment storing media data including only part of constituent data of a Group of Pictures (GOP) as a processing unit of encoded data and metadata corresponding to the media data, and generates and transmits a packet having an in-GOP location identifier recorded as packet additional information therein, the in-GOP location identifier indicating the in-GOP location of the media data stored in the sub GOP media segment. A reception device arranges media data dispersed and stored in packets by referring to the in-GOP location identifiers stored in received packets, and reconstructs and decodes a GOP.

Techniques are described herein for optimizing the presentation of content through obtaining viewership metrics, generating multiple renditions of presentations of content, and selecting optimized renditions of content. One aspect includes associating a request for viewership metrics with a presentation of content, publishing the presentation of content, and receiving information of the viewership metrics associated with the presentation. Another aspect includes copying a presentation of a content item, creating a second presentation of the content item for publishing over one or more channels, and linking the presentation of the content item to the second presentation of the content item, such that a change to one propagates to the other of the presentation of the content item or the second presentation of the content item. In yet another aspect, a content rendition may be selected for presentation based on performance of the rendition out of multiple renditions in an auction.

Techniques are described herein for optimizing the presentation of content through obtaining viewership metrics, generating multiple renditions of presentations of content, and selecting optimized renditions of content. One aspect includes associating a request for viewership metrics with a presentation of content, publishing the presentation of content, and receiving information of the viewership metrics associated with the presentation. Another aspect includes copying a presentation of a content item, creating a second presentation of the content item for publishing over one or more channels, and linking the presentation of the content item to the second presentation of the content item, such that a change to one propagates to the other of the presentation of the content item or the second presentation of the content item. In yet another aspect, a content rendition may be selected for presentation based on performance of the rendition out of multiple renditions in an auction.

Systems, devices and methods are described herein for segmentation of content, and more specifically for segmentation of content in a content management system. In one aspect, a method may include receiving content associated with speech, text, or closed captioning data. The speech, the text, or the closed captioning data may be analyzed to derive at least one of a topic, subject, or event for at least a portion of the content. The content may be divided into two or more content segments based on the analyzing. At least one of the topic, the subject, or the event may be associated with at least one of the two or more content segments based on the analyzing. At least one of the two or more content segments may then be published such that each of the two or more content segments is individually accessible.

Systems, devices and methods are described herein for segmentation of content, and more specifically for segmentation of content in a content management system. In one aspect, a method may include receiving content associated with speech, text, or closed captioning data. The speech, the text, or the closed captioning data may be analyzed to derive at least one of a topic, subject, or event for at least a portion of the content. The content may be divided into two or more content segments based on the analyzing. At least one of the topic, the subject, or the event may be associated with at least one of the two or more content segments based on the analyzing. At least one of the two or more content segments may then be published such that each of the two or more content segments is individually accessible.