A method for creating an interactive video is provided. In the method, an interactive video creation interface is displayed. The interactive video creation interface includes a video editing preview region and a component editing region. A first interactive clip is added to the video editing preview region. The first interactive clip includes a display scene. An information viewing component is added to a target position in the display scene of the first interactive clip based on selection of an information viewing option that is included in the component editing region. The information viewing component is configured to present information in the display scene when selected by a user of the interactive video. The interactive video is generated according to the information viewing component added to the first interactive clip.

The invention relates to a method, apparatus and electronic device of page display for application. The method comprises: receiving a play instruction for a multimedia content in an application, wherein the multimedia content is configured with a target prop, and the target prop is used for influencing the playing effect of the multimedia content; in response to the play instruction, in a playing page of the application, playing the multimedia content, and dynamically displaying an icon of the target prop in an icon of a publisher, the publisher being used for creating a new multimedia content configured with the target prop and/or turning on a new virtual live studio configured with the target prop.

The invention relates to a method, apparatus and electronic device of page display for application. The method comprises: receiving a play instruction for a multimedia content in an application, wherein the multimedia content is configured with a target prop, and the target prop is used for influencing the playing effect of the multimedia content; in response to the play instruction, in a playing page of the application, playing the multimedia content, and dynamically displaying an icon of the target prop in an icon of a publisher, the publisher being used for creating a new multimedia content configured with the target prop and/or turning on a new virtual live studio configured with the target prop.

Video content is uploaded via the Internet to a video-on-demand (VOD) server identified by a title and a hierarchical address of categories and subcategories for categorizing the title. The VOD server converts and stores the video content at a storage address in a video content database linked to the title. The title is listed in a location of an electronic program guide (EPG) using the same categories and subcategories as in its hierarchical address. Any TV subscriber can access the EPG and navigate through its categories and subcategories to find a title for viewing on the TV. This can enable many new blogging or podcasting-like programs by popular “Hosts” to be self-published on the Internet and readily navigated for display on TV. The EPG can also store TV program addresses as bookmarks and allow them to be shared with other subscribers or with friends and contacts online by sending to their email addresses.

Video content is uploaded via the Internet to a video-on-demand (VOD) server identified by a title and a hierarchical address of categories and subcategories for categorizing the title. The VOD server converts and stores the video content at a storage address in a video content database linked to the title. The title is listed in a location of an electronic program guide (EPG) using the same categories and subcategories as in its hierarchical address. Any TV subscriber can access the EPG and navigate through its categories and subcategories to find a title for viewing on the TV. This can enable many new blogging or podcasting-like programs by popular “Hosts” to be self-published on the Internet and readily navigated for display on TV. The EPG can also store TV program addresses as bookmarks and allow them to be shared with other subscribers or with friends and contacts online by sending to their email addresses.

Computer implemented systems and methods are described for providing layered multimedia content. Specifically, the systems and methods can analyze a content stream or file using software to identify objects present in the first content, which could include people, items, places, music, sounds, and so forth. One or more elements can be generated and overlaid on to the content, which allow a viewer of the content to access information about the object and/or purchase a product or service associated with the object. Such information can be presented to the viewer when the viewer clicks on or otherwise interacts with the element.

Methods and the systems for providing an interactive, program based product introduction experience are described. In one example, video content may be captured, enriched with product data, and provided on-demand to interactive user devices. Users viewing the content may be presented with supplemental information or resources allowing those users to obtain more information about objects appearing in the video, or purchase products that may be a sociopathic with those objects. The objects appearing in the video may be passively up hearing, rather than explicitly introduced or offered for sale as part of the original video content. However, the supplemental information allows such users to discover and/or purchase new products through interactivity with the video content.

Methods and the systems for providing an interactive, program based product introduction experience are described. In one example, video content may be captured, enriched with product data, and provided on-demand to interactive user devices. Users viewing the content may be presented with supplemental information or resources allowing those users to obtain more information about objects appearing in the video, or purchase products that may be a sociopathic with those objects. The objects appearing in the video may be passively up hearing, rather than explicitly introduced or offered for sale as part of the original video content. However, the supplemental information allows such users to discover and/or purchase new products through interactivity with the video content.

A method, a system and an apparatus are employed in a virtual reality (VR) environment. The method of building a virtual reality (VR) environment includes building the VR environment as formatted video content; defining at least one interactive overlay; and providing the at least one interactive overlay with a position information on a viewpoint of the VR environment.

A method, a system and an apparatus are employed in a virtual reality (VR) environment. The method of building a virtual reality (VR) environment includes building the VR environment as formatted video content; defining at least one interactive overlay; and providing the at least one interactive overlay with a position information on a viewpoint of the VR environment.