A method and system for improving a hyper-video navigational process is provided. The method includes automatically tracking user exploration paths of users within a hyper video space comprising a video stream. Hotspot video frames are extracted from the hyper video space. Conversations associated with the user interactions are linked with spatial temporal regions of the hotspot video frames. Common attributes of the user exploration paths are associated with common aspects of the conversations and specified user view personas of the video stream are detected. Visual trajectory paths are extracted and a particular user persona is assigned to the hyper video space. In response, the hyper video space is automatically navigated.

A media universe database is configured to store a plurality of elements of media universe content related to a media universe. An analysis of a digital video is performed. Based at least in part on the analysis, a correspondence is determined between one or more objects in the digital video and respective elements of the media universe content. An interactive digital video is generated based on the digital video. The interactive digital video comprises a plurality of video frames including one or more interactive video frames. The one or more interactive video frames comprise one or more interactive objects corresponding to the elements of media universe content.

A method that incorporates teachings of the subject disclosure may include, for example, receiving a product placement event that is triggered by a placement stamp in a media program. The placement stamp may identify an occurrence of a product in the media program, where the occurrence is not an explicit advertisement. The method further may include searching a product description database according to a product identifier of the product placement event and receiving product advertising information matching the product identifier in an entry of the product description database. The product description database may have been updated, and the product advertising information may differ from what the product advertising information would have been if the product description database had not been updated. The method may further include presenting a product advertisement according to the product advertising information. Other embodiments are disclosed.

A method for 360 video data processing based on multiple viewpoints performed by a 360 video receiving apparatus according to the present invention comprises the steps of: acquiring, from received video signals, image information for pictures of multiple viewpoints-based 360 videos and metadata for the multiple viewpoints-based 360 videos, wherein the metadata includes multiple viewpoint information; decoding an image of a first viewport of a first viewpoint on the basis of the metadata and the image information; rendering the image of the first viewport into a 3D space; decoding an image of a second viewport of a second viewpoint on the basis of the metadata and the image information; deriving, in a case in which the hotspot in the first viewport is selected, the second viewport in the second viewpoint connected through a hotspot on the basis of the multiple viewpoint information; and rendering the image of the second viewport into the 3D space.

A processing device and method are disclosed to manage content of a content feed is disclosed. The method can include receiving, from a client device, an overlay request for an overlay content. The method can also include select a first overlay content from a plurality of overlay contents. The method can further include determining when an amount remaining in a monetary budget, associated with the overlay request, exceeds a threshold monetary budget. The method can further include determining when a number of times the overlay content has been displayed does not exceed a threshold number of times. The method can further include retrieving, from an overlay database, the first overlay content. The method can further include delivering, to the client device, the first overlay content.

Techniques are provided by which the digital delivery of a viewer-requested video along with the best chosen advertisement for the viewer is improved. These techniques may be particularly suited for the short video industry. An innovative video analytics mechanism and user-behavioral analytics mechanism are provided, with which the best match of an exact product on the video for the particular viewer is advertised on the video, while the viewer is viewing the video. Further, techniques are provided that enable the viewer to purchase the product while still in the video, not having to leave the video or the site to complete the purchase.

System and method for detecting and classifying direct response advertisements. The system includes a unit for generating an advertisement candidate segment for an advertisement section detected from a broadcast stream a matching unit for determining whether the candidate segment matches each advertisement segment stored in a database (DB); a unit for, if the matching unit determines that a segment matching the candidate segment is not present, determining whether the candidate segment is a direct response advertisement; a registration unit for storing the candidate segment, determined to be a direct response advertisement, as an advertisement segment that is the direct response advertisement in the DB; and a direct response advertisement grouping unit for, if the matching unit determines that an advertisement segment matching the candidate segment is present, and the matching segment is a direct response advertisement, grouping the candidate segment with DB-stored advertisement segments that are direct response advertisements.

Systems and methods for verifying an advertisement impression in a digital environment are provided. In some aspects, methods of the subject technology include operations for defining a portion of the digital environment as an impression area, wherein the impression area is associated with a tagged advertisement area, providing a stream of an advertisement to the tagged advertisement area, and updating advertising impression information stored in memory regarding the advertisement, wherein an advertising impression is based on the identification of the character within the impression area and the availability of an unobstructed line-of-sight between the character and the tagged advertisement area. In some aspects, computer readable media are also provided.

System and method for detecting and classifying direct response advertisements. The system includes a unit for generating an advertisement candidate segment for an advertisement section detected from a broadcast stream; a matching unit for determining whether the candidate segment matches each advertisement segment stored in a database (DB); a unit for, if the matching unit determines that a segment matching the candidate segment is not present, determining whether the candidate segment is a direct response advertisement; a registration unit for storing the candidate segment, determined to be a direct response advertisement, as an advertisement segment that is the direct response advertisement in the DB; and a direct response advertisement grouping unit for, if the matching unit determines that an advertisement segment matching the candidate segment is present, and the matching segment is a direct response advertisement, grouping the candidate segment with DB-stored advertisement segments that are direct response advertisements.

A method for playing a video includes: playing a first video; displaying a first plot development selection interface in response to end of playing of the first video, wherein the first plot development selection interface includes a first plot prompt message including a plurality of prompt messages, each prompt message corresponding to a plot development direction of the first video; determining a target prompt message, wherein the target prompt message includes the prompt message selected on the first plot development selection interface; and acquiring a second video based on the target prompt message; and playing the second video.