Automatic electric actuation of the pumping mechanism of a liquid dispenser apparatus is provided by configuring a hollow tube to cooperate with an electromagnetically driven actuator and further configuring the hollow tube to inter-fit with a stem of a liquid dispensing pump. Actuation of the actuator may, for example, drive the pump stem downwardly to cause a pumping action. Suitable actuators include, for example, solenoids, voice coil actuators and stepping motors.