A method includes receiving, at a media interface device, a media selection command included in a first communication from an application executing on a processor in a display device. The method further includes transmitting a signal to a particular module of a plurality of modules of the media interface device, where the particular module is selected based on the media selection command, and where each of the plurality of modules is configured to receive media content from a corresponding media source. The method further includes sending a second communication to the application. The second communication includes a particular media content item received via the particular module.

Color transformation apparatus (201) for calculating resultant colors (R2, G2, B2) of pixels of an output image for a display with a display peak brightness (PB_D) starting from input colors (R,G,B) of pixels of an input image first image peak brightness (PB_H) which is different from the display peak brightness, said color transformation apparatus comprising: a color transformation determination unit (102) arranged to determine a color transformation (g) from color processing specification data (MET) comprising at least one tone mapping function (CC) for at least a range of pixel luminances received via a metadata input (116), which color transformation specifies the calculation of at least some pixel colors of an image having corresponding to its maximum luma code a second image peak brightness (PB_L), which is different from the display peak brightness (PB_D) and the first image peak brightness (PB_H), and whereby the division of the first image peak brightness by the second image peak brightness is either larger than 2 or smaller than ½; a scaling factor determination unit (200) arranged to determine a resultant common multiplicative factor (gt), said scaling factor determination unit comprising:—a capability metric determination unit arranged to determine a metric for locating positions of display peak brightnesses between the first image peak brightness (PB_H), and the second image peak brightness (PB_L) and outside that range; and—a resultant multiplier determination unit arranged to determine from the display peak brightness (PB_D), the metric, and the color transformation the resultant common multiplicative factor (gt), and wherein the color transformation apparatus (201) further comprises a scaling multiplier (114) arranged to multiply a linear RGB color representation of the input colors with the resultant common multiplicative factor (gt).

A system is configured to display a video clip on a display of a user device. The system receives a request from the user device to display the video clip. The system then queries an advertiser server to identify the video clip. The system fetches the identified video clip. The system then extracts from the fetched video clip its video content. The video content is a plurality of frames. The system then determines a type of the user device. Then, the system determines a number of frames per second for the user device. The system generates a plurality of images from the plurality of frames. The system further generates a timing sequence for displaying each of the plurality of images of the imagized video clip on the display of the user device. The system then sends the imagized video clip and the timing sequence to the user device.

Both a conventional receiver and an HDR-compatible receiver well perform electro-optical conversion processing on transmission video data obtained by using an HDR opto-electronic transfer characteristic. High dynamic range opto-electronic conversion is performed on high dynamic range video data to obtain the transmission video data. Encoding processing is performed on this transmission video data to obtain a video stream. A container of a predetermined format including this video stream is transmitted. Metadata information indicating a standard dynamic range opto-electronic transfer characteristic is inserted into a layer of the video stream, and metadata information indicating a high dynamic range opto-electronic transfer characteristic is inserted into at least one of the layer of the video stream and a layer of the container.

Enriching video-based content with additional content is enabled by defining metadata for a video comprising a place holder and matching attribute. When the video is viewed, a matching server is utilized to select an object to be inserted in the place holder according to the matching attribute. The matching server selects the object according to video content, represented by matching attribute, according to user related information, and according to type of place holder. The place holder may be utilized to dynamically insert an interactive object to the video. The inserted object may be seamlessly inserted to the video.

The present technology reduces a process load in a reception side when a plurality of types of audi data is transmitted. A metafile having meta information used to acquire, in a reception device, a predetermined number of audio streams including a plurality of groups of encoded data is transmitted. To the metafile, attribute information indicating each attribute of the encoded data of the plurality of groups is inserted. For example, to the metafile, stream correspondence relation information indicating in which audio stream the encoded data of the plurality of groups is included respectively is further inserted.

Apparatus and method for improving the bandwidth efficiency of delivering electronic program guide (EPG) data to consumer premises equipment (CPE). In one exemplary embodiment, electronic guide data is rendered by devices away from the CPE, shifting the executing data- and bandwidth-heavy operations away from the CPE. In particular, one or more gateways at the user's home bears the processing, memory, bandwidth load to reduce the inefficiency of delivering redundant information to CPE(s) interfacing with the gateway(s). Using guide data it receives from the cloud, the gateway produces and delivers to the CPE one or more “simple views” of the guide data, including a video stream, still image, or simple HTML or other renderable formats. As the end user interacts with the CPE, the user receives a series of the simple views, allowing the rich experience that is typically given by EPG rendered directly by the CPE.

To enable practical and quick generation of a family of good looking HDR gradings for various displays on which the HDR image may need to be shown, we describe color transformation apparatus (201) to calculate resultant colors (R2, G2, B2) of pixels of an output image (IM_MDR) for a display with a display peak brightness (PB_D) starting from input colors (R,G,B) of pixels of an input image (Im_in) having a maximum luma code corresponding to a first image peak brightness (PB_IM1) which is different from the display peak brightness, characterized in that the color transformation apparatus comprises: a color transformation determination unit (102) arranged to determine a color transformation (TMF; g) from color processing specification data (MET_1) comprising at least one tone mapping function (CC) for at least a range of pixel luminances received via a metadata input (116), which color transformation specifies the calculation of at least some pixel colors of an image (IM_GRAD_LXDR) having corresponding to its maximum luma code a second image peak brightness (PB_IM2), which is different from the display peak brightness (PB_D) and the first image peak brightness (PB_IM1), and whereby the division of the first image peak brightness by the second image peak brightness is either larger than 2 or smaller than ½; a scaling factor determination unit (200) arranged to determine a resultant common multiplicative factor (gt), by comprising: a capability metric determination unit (1303) arranged to determine a metric for locating positions of display peak brightnesses between the first image peak brightness (PB_IM1), and the second image peak brightness (PB_IM2) and outside that range; and a resultant multiplier determination unit (1310) arranged to determine from the display peak brightness (PB_D), the metric, and the color transformation the resultant common multiplicative factor (gt), and wherein the color transformation apparatus (201) further comprises a scaling multiplier (114) arranged to multiply a linear RGB color representation of the input colors with the resultant common multiplicative factor (gt).

Disclosed herein is a method for facilitating providing of augmented media content to a viewer, in accordance with some embodiments. Accordingly, the method may include receiving viewer information, analyzing the viewer information, identifying a media content, receiving the media content, analyzing the media content, identifying an interaction element in the media content, receiving a broadcaster preference and a viewer preference, receiving viewer interaction data, retrieving augmentation content, transmitting the augmentation content, generating a contextual parameter, transmitting the contextual parameter, receiving a selection of an augmentation content, embedding the augmentation content and the viewer context variable in the media content to obtain an augmented media content, transmitting the augmented media content, receiving a broadcaster context value corresponding to a broadcaster context variable, receiving a time stamp, receiving an auto-response content, and embedding the auto-response content in the media content.

A method for providing media content by a server, the media content comprising media components, each media component comprising initialization data and media data, the method being carried out by the server for a preselection of a plurality of media components, obtaining an indication of which initialization data of the plurality of media components should be used by a client to process media data of the media components of the preselection; and describing the preselection in a media presentation description, the description of the preselection comprising references to each media component of the plurality of media components and the obtained indication.