A system may selectively deliver interactive portions of a piece of content, based for example on a recipient user's historical tendency to use interactive portions of prior content. Multiple levels of interactivity may be defined for a given piece of content, such as an advertisement, and different users may receive different levels of interactivity based on how much they use interactive features. Some users may receive no interactive features at all, while others may receive the interactive features, and despite the fact that all of the users' devices may be perfectly capable of processing the interactive features for the user. The omission from transmission may conserve bandwidth and transmission resources.

A method includes identifying, based on sensor data received by a motion sensor, a physical activity performed by a user of the computing system during a time period and determining whether the user consumed media during the time period that the user performed the physical activity. The method also includes responsive to determining that the user consumed the media during the time period that the user performed the physical activity, determining, based on data indicative of the media consumed by the user, an updated physical activity performed by the user during the time period; and outputting data indicating the updated physical activity.

Example methods, apparatus, systems and articles of manufacture (e.g., physical storage media) to deduplicate common devices across multiple data sources are disclosed. An example apparatus includes instructions to identify a first device in a first data source and a second device in a second data source as a possible common device, calculate at least one of a station duration metric, a time match metric or a station path metric, the station duration metric, the time match metric based times of day that the first device tuned to a second set of stations and times of day that the second device tuned to the second set of stations, determine a score based on the at least one of the station duration metric, the time match metric, or the station path metric, and determine when the first device and the second device are a common device based on the score.

Disclosed is a display apparatus comprising: a display; a user input unit; and a processor configured to identify a user's viewing time based on a user's viewing history, create a list of content to be provided within the identified viewing time based on the viewing history and display the created content list on the display, and select at least one piece of content in the content list for viewing schedule based on a user input through the user input unit.

A method of identifying media content presented on a display device includes determining a selected input source providing a video signal to the display device, and then selecting a first set of content identification rules when it is determined that the selected input source is a first input source, and selecting a second set of content identification rules when it is determined that the selected input source is a second input source. The method further comprises applying the selected first set or second set of content identification rules to the video signal in order to generate content identification data for the media content presented on the display device. Application of the content identification rules includes waiting for a trigger event and applying an algorithm to one or more frames of the video signal following the trigger event.

Example apparatus disclosed herein are to detect a first watermark embedded in an audio stream associated with media, the first watermark embedded and detected based on a first watermarking technique; and detect a second watermark embedded in the audio stream, the second watermark embedded and detected based on a second watermarking technique. Disclosed example apparatus are also to assign the first watermark to a first monitoring track and to a second monitoring track, the first monitoring track limited to watermarks embedded in the audio stream based on the first watermarking technique, the second monitoring track limited to watermarks embedded in the audio stream based on any of the first or second watermarking techniques; group the first and second watermarks to form a media detection event when the second watermark is assigned to the second monitoring track; and cause transmission of the media detection event to a data collection facility.

Methods and apparatus to calibrate media ratings based on return path data are disclosed. An apparatus includes a processor and memory including instructions that, when executed, cause the processor to: determine an initial rating for the media provided in a first geographic area based on return path data (RPD) tuning information obtained from RPD devices in subscriber households in the first geographic area; determine a first panelist rating for the media provided in a second geographic area based on first panel tuning information obtained from first metering devices in a first subset of panelist households in the second geographic area; determine a nonsubscriber calibration factor based on the first panelist rating; and determine a final rating for the media in the first geographic area by modifying the initial rating based on the nonsubscriber calibration factor.

Systems and methods for providing synchronous transmission of streaming media are disclosed. One method may include: receiving, from a first user device associated with a first user, a request to invite a second user to a virtual media streaming session; retrieving, from the at least one database, a second user profile, the second user profile identifying a second user device associated with the second user; transmitting, subsequent to the retrieving, instructions to the second user device to present a notification alerting the second user of the request; determining, using a processor, whether a response accepting the request is detected from the second user device; and connecting, responsive to determining that the response accepting the request was detected, the second user profile to the virtual media streaming session; wherein multimedia content presented in the virtual media streaming session is simultaneously viewable on the first user device and the second user device.

A method includes receiving, by a content server including one or more processors and from a client device, one or more characteristics of a particular content delivery opportunity, obtaining, by the content server, a watermarked digital component that is stenographed with a watermark representing (i) a payload that triggers an action by a client device that detects the watermark and (ii) a reporting location that is contacted by a client device in response to detecting the watermark, generating, by the content server, combined content by combining the watermarked digital component with content from a source that differs from a source of the digital component, and providing, by the content server and to the client device, the combined content.

Methods and apparatus to model on/off states of media presentation devices based on return path data are disclosed. An apparatus includes a memory and processor circuitry to execute instructions stored in the memory to: generate a first probability distribution indicative of actual durations of panel tuning segments, the panel tuning segments corresponding to time periods during which panelists were exposed to first media; generate a second probability distribution indicative of modelled durations of modelled tuning segments, the modelled tuning segments corresponding to modified lengths of the panel tuning segments; and estimate a set-on time for a media set associated with an RPD device based on RPD tuning information and the first and second probability distributions, the RPD tuning information reported from the RPD device, the RPD tuning information indicative of a reported RPD tuning segment during which the RPD device was accessing second media.