This application provides a video call method and apparatus. The method includes: identifying at least one unread voice message in instant communication content during a video call; determining priority of each of the at least one unread voice message; determining, based on the priority of each unread voice message, a target voice message, where the target voice message is an unread voice message with a highest priority among the at least one unread voice message; and playing the target voice message in a target channel.