A system, computer readable medium and method for selective brightening of hair, the method may include or may be preceded by applying at least one photosensitive material to the hair. The method may also include forming at least one pattern of brightened hair by illuminating the hair by at least one pattern of illumination.

A system, computer readable medium and method for selective brightening of hair, the method may include or may be preceded by applying at least one photosensitive material to the hair. The method may also include forming at least one pattern of brightened hair by illuminating the hair by at least one pattern of illumination.

The present invention provides hair straightening compositions comprising acrylic polymers configured to crosslink upon drying and thereby to form a film that is able to preserve hair in straightened conformation. Also provided is a hair straightening cosmetic formulation comprising said hair straightening composition and its use in straightening hair or preserving hair in a straightened conformation. The hair straightening effect is temporary and can be removed when the formulation is washed away in water or with shampoo. The cosmetic formulations of the present invention are ready to use formulations and may be applied frequently.

A beauty care product comprising a sealable plastic container, a sealing means and a beauty care component is provided, wherein the container of which is resistant to random, uncontrolled deformation under a substantial pressure differential between the environment and inside the container, yet having an affordable cost of manufacture and/or being appealing to the consumer. A kit comprising said product thereof, a method of manufacturing said product, and a method of using said product for application onto skin and/or hair are also provided.

A beauty care product comprising a sealable plastic container, a sealing means and a beauty care component is provided, wherein the container of which is resistant to random, uncontrolled deformation under a substantial pressure differential between the environment and inside the container, yet having an affordable cost of manufacture and/or being appealing to the consumer. A kit comprising said product thereof, a method of manufacturing said product, and a method of using said product for application onto skin and/or hair are also provided.

Disclosed are hair styling compositions comprising at least two latex polyurethane polymers, wherein at least one latex polyurethane polymer is a film-forming polymer. Methods of styling the hair are also disclosed.

Disclosed are hair styling compositions comprising at least two latex polyurethane polymers, wherein at least one latex polyurethane polymer is a film-forming polymer. Methods of styling the hair are also disclosed.

Exemplary embodiments of a hair straightening apparatus are provided. For example, a hair straightening apparatus can be provided including a first foam section including a melamine foam material, the first foam section having a first surface and a second surface opposite the first surface, a second foam section including a melamine foam material, the second foam section having a first surface and a second surface opposite the first surface, and a flexible middle portion provided between the first foam section and second foam section, wherein the first foam section and second foam section are configured to be pressed together and rotatable around the flexible middle portion.

Exemplary embodiments of a hair straightening apparatus are provided. For example, a hair straightening apparatus can be provided including a first foam section including a melamine foam material, the first foam section having a first surface and a second surface opposite the first surface, a second foam section including a melamine foam material, the second foam section having a first surface and a second surface opposite the first surface, and a flexible middle portion provided between the first foam section and second foam section, wherein the first foam section and second foam section are configured to be pressed together and rotatable around the flexible middle portion.

The present invention relates to a process for treating keratin fibers, especially human keratin fibers such as the hair, using i) at least one triarylmethane or sulfonophthalein direct dye of formula (I) or (I) as defined below, ii) an alkaline revealer, iii) an eraser at acidic pH. A subject of the invention is also a composition comprising at least one triarylmethane direct dye of formula (I) or (I) as defined below and at least one thickener and/or at least one hydrotropic solvent, and a multi-compartment kit comprising i), ii) and iii) in three separate compartments. The present invention makes it possible in particular to obtain keratin fiber coloring with intense and persistent tints which can be modified, erased and reformed several times without any loss of color.