A content container includes a housing in which an outlet is formed in an upper portion thereof, a manipulating part coupled to a lower portion of the housing to relatively rotate with the housing, a lifting part of which at least a portion is provided inside the housing and which vertically moves according to rotation of the manipulating part, and an operating part that is coupled to the lifting part such that an upper end thereof is spaced upward a predetermined distance from an upper end of the lifting part at a first coupling position so as to support contents together with the lifting part, wherein the operating part is exposed externally according to use of the contents and lowered from the first coupling position to a second coupling position by a user's external force applied to an exposed area.