The problem to be solved by the present invention is to provide an effect pigment dispersion that exhibits excellent water resistance, that can form metallic or pearly luster, and that further exhibits high stability; and to provide a method for forming a multilayer coating film. The present invention provides an effect pigment dispersion that contains water, a wetting agent (A), a flake-effect pigment (B), and a phosphate-group-containing cellulose-based rheology control agent (C). The effect pigment dispersion has a solids content of 0.1 to 10 parts by mass, per 100 parts by mass of all of the components of the effect pigment dispersion; and has a viscosity of 100 to 10000 mPa.Math.sec as measured with a Brookfield viscometer at a rotational speed of 6 revolutions per minute.

A wet on wet process for multilayer coating of a substrate includes applying on the substrate to be coated a surfacer layer of an organic solvent-based surfacer coating composition comprising at least one polyaspartic acid ester, at least one polyisocyanate cross-linking agent with free isocyanate groups, at least one pigment and/or extender and at least one organic solvent. The surfacer layer on coated substrate is flashed off and a top coat layer is applied on the surfacer layer.

A metallic base coating film 15 is stacked on a colored base coating film 14 provided on a surface of an article to be coated. While the colored base coating film 14 alone is formed on the surface of the article to be coated, a light reflectance at light receiving angles of 15? and 45? is measured to be 2% or below in a wavelength ranging from 450 nm to 700 nm inclusive. On the metallic base coating film 15 alone, the light reflectance measured at the light receiving angle of 15? ranges from 20% to 50% inclusive in the wavelength ranging from 450 nm to 700 nm inclusive, and the light reflectance measured at the light receiving angle of 45? is 2.5% or below in the wavelength ranging from 450 nm to 700 nm inclusive.

An object of the present invention is to provide an aqueous coating material composition that has excellent storage stability and that demonstrates high coating film performance and strong glass adhesiveness even when cured at a relatively low temperature. The present invention discloses an aqueous coating material composition including (A) a hydroxyl group- and carboxyl group-containing resin, (B) a blocked polyisocyanate compound, (C) a polycarbodiimide compound, and (D) a basic compound. The basic compound (D) includes (D1) a basic compound having an acid dissociation constant (PKa) in a range from 7.0 to 8.5 and a boiling point in a range from 100 to 200? C. A content ratio of the basic compound (D1) is in a range from 30 to 100 mass % based on the mass of the basic compound (D). The aqueous coating material composition has a pH in a range from 8.0 to 11.5.

Described herein is a polyester-polyurethane-poly(meth)acrylic hybrid dispersion obtainable by esterifying at least one polyurethane containing carboxyl groups, the at least one polyurethane having an acid number of more than 200 mg KOH/g to 400 mg KOH/g and at least one or more terminal carboxyl groups; with at least one polyester containing hydroxyl groups, the polyester having a hydroxyl number of 50 mg KOH/g to 300 mg KOH/g, to obtain a polyester-polyurethane; followed by polymerizing ethylenically unsaturated monomers at least including (meth)acrylic monomers by radical polymerization in the presence of the polyester-polyurethane where one or more solvents are present and/or employed, thereby obtaining the polyester-polyurethane-poly(meth)acrylic hybrid dispersion.