A method for efficiently and completely removing a mold release agent adhering to a tire surface after a cure-molding process. In this method, the mold release agent is removed from an adherend region where an adherend is to be affixed to the tire surface after cure-molding. A laser light having an intensity capable of removing rubber on the tire surface in the adherend region is intermittently irradiated while it is moved along. Thus a plurality of dents are formed in the adherend region in such a manner that the adjoining dents have their edges overlapped with each other.