A printed product including: a yellow image formed on an image receiving sheet including a coloring material receiving layer and a surface protective layer formed on the yellow image, wherein the yellow image and the surface protective layer are formed by sequentially applying heat to a yellow coloring material layer for forming the yellow image and a surface protective layer forming layer for forming a surface protective layer through use of a thermal transfer recording sheet including the yellow coloring material layer and the surface protective layer forming layer field sequentially; the yellow coloring material layer contains a compound having a predetermined structure as a yellow coloring material, and wherein in the printed product having formed thereon the yellow image and the surface protective layer, the compound permeates into the coloring material receiving layer to a depth of 2 m or more.

Direct thermal print media comprising side chain crystalline material are disclosed. The print media are substantially free of bis-phenols, and can retain color when subjected to light and/or temperatures ranging from, for example, 15 C. to 45 C. for long durations.