A station for the conveyance and measurement of horticultural products, having elements for the movement and support, along a predefined trajectory, of a horticultural products, which can be arranged in series so that they rest on the movement and support elements. The conveyance and measurement station includes at least one primary dispenser of pressurized fluid, configured to direct a continuous or intermittent jet of the fluid toward the predefined trajectory, and an apparatus for measuring at least one parameter which represents the extent of the deviation imposed by the jet on each product in transit, with respect to the predefined trajectory, for the consequent indirect verification of the weight and/or of the specific gravity of the respective product, correlated with the extent of the deviation.