The application relates to a method and apparatus for producing a solid foam continuously. A homogeneous suspension is formed from a raw material in which the suspension comprises a solidifying agent, and a foam mixture which comprises bubbles is formed by mixing air bubbles into the suspension. The foam mixture is injected via at least one nozzle to form a foam pattern and the foam pattern is laid on a moving surface and the foam mixture of the foam pattern is solidified in order to form a solid foam such that the bubbles of the foam mixture shrink in off-length directions to form the shaped bubbles. Further, the application relates to the product and the use of the method.