Arrangements of the present disclosure disclose a head-up display, a head-up display method, and a vehicle. The head-up display includes a head-up display component configured to display an image on a projection location. The display includes a master control component connected to a driving component. The master control component is configured to obtain vehicle information, analyze the vehicle information, and generate a control instruction based on an analysis result. The vehicle information includes vehicle positioning information and vehicle attitude information, or traveling road information and vehicle attitude information. The driving component, connected to the head-up display component, is configured to adjust the head-up display component based on the control instruction such that the projection location of the image displayed by the head-up display component remains at a consistent relative height with respect to the ground.

A projection display device includes an image data control unit that controls image data to be input to a light modulation unit, and a situation determination unit that determines, in a state where an automated driving mode is set, whether or not a situation has occurred where an operation device mounted in a vehicle and used for driving needs to be operated. When it is determined that the situation has occurred where the operation device needs to be operated, the image data control unit inputs, to a driving unit, first image data for displaying images corresponding to a plurality of operation devices in a positional relationship corresponding to an arrangement of the plurality of operation devices and displaying, in an emphasized manner, the image corresponding to the operation device that needs to be operated, and displays an operation assisting image that is based on the first image data.

It is an object of the present invention to provide a driver assistance apparatus and a driver assistance method. The driver assistance apparatus in accordance with the present invention includes a map information acquisition unit for acquiring map information including a lane shape, a lane shape correction unit for so correcting the lane shape as to coincide with a position of a lane which a driver of a vehicle can actually visually recognize in his visual field, and a display controller for performing control to so display an image of a virtual lane having the lane shape as to be superimposed on the lane which the driver can actually visually recognize in his visual field, and the display controller performs control to display the image of the virtual lane at least in a portion which the driver is impeded from actually visually recognizing in his visual field.

Disclosed are techniques for providing driver assistance to a non-autonomous vehicle while operating in an autonomous vehicle environment. In one embodiment, a method is disclosed comprising establishing a secure connection with an object selected from a group consisting of a road and lane of a road; receiving, from the object, a packet, the packet describing a condition of the object; validating the packet; generating an augmented display using data within the packet; and displaying the augmented display in a vehicle.

A display control device includes a display that is configured to display information and a display controller that is configured to cause the display to display a plurality of partition lines for partitioning a host lane in which a vehicle is present and an adjacent lane adjacent to the host lane, and the display controller is configured to cause the display to display a partition line of the adjacent lane in a case where the adjacent lane is a lane in which a lane change from the host lane is possible, and restrict causing the display to display the partition line of the adjacent lane in a case where the adjacent lane is not a lane in which a lane change from the host lane is possible.

A driver assistance system includes a processor and a memory. The memory stores instructions that when executed by the processor cause the processor to receive global positioning system (GPS) data from a GPS receiver, and receive image data from at least one camera. The image data includes images of an environment external to the vehicle. The instructions further cause the processor to receive sensor data from a plurality of sensors, determine a visual alert to display to a driver of the vehicle based at least in part on one or more of the GPS data, the image data, and the sensor data, determine a display position for the visual alert; and output the visual alert and the display position to a driver-wearable see-through augmented reality device.

A display system of the present disclosure forms an AR route by shifting node information included in road map data to a lane on which a subject vehicle is to travel on the basis of lane information. Thus, it is possible to display the AR route which matches a shape of a route on which the subject vehicle is to travel without providing a feeling of strangeness while resolving inconvenience that the AR route is largely displaced from the route on which the subject vehicle is to travel at positions such as an intersection and a branch point, where a plurality of roads intersect.

A vehicle display device includes a display control unit that is configured to: display markers in positions, on a display unit, corresponding to future positions of a host vehicle which are acquired from an autonomous driving control unit that autonomously drives the host vehicle, and move display positions of the markers on the display unit in accordance with travel of the host vehicle and toward a reference position on the display unit corresponding to the host vehicle.

A non-contact operating apparatus, for a vehicle, includes a generating unit, a projecting device, an operation detecting device, an operation determining unit, and a motion detecting device. The generating unit is configured to generate and update an image containing an image object. The image object is operable by an occupant present within a vehicle compartment. The projecting device is configured to project the image in a predetermined display region. The operation detecting device is configured to detect an operation site of the occupant. The motion detecting device is configured to detect motion of the vehicle. The operation determining unit is configured to adjust a detection result of the operation detecting device to suppress the motion of the occupant on the basis of a detection result of the motion detecting device, and determine presence or absence of the operation against the image object by the operation site.

The present invention relates to the field of dynamic content creation and management and more particularly to dynamically create and insert immersive promotional content in a multimedia. The multimedia requested by a user is procured from a media server (105) and the one or more objects present in the multimedia is determined. The content of the multimedia is analyzed, and a decision is taken to immerse the promotional content in the multimedia based on the analysis of the multimedia. Further, a promotional content is created in real time using the components present in the asset database (106) based on the personalized user profile. The created promotional content is overlaid and blended with a at least one object from the one or more objects in the multimedia. The created promotional content and the multimedia is joined to form a composite media and is streamed to the user device.