There are provided: a vehicle display device including a HUD device capable of ensuring safe traveling by suitably controlling a display region of an image to be displayed on the windshield of a vehicle; and a display method. A vehicle display device includes a HUD device that projects image light of an image, which is to be displayed, on a windshield WS of a vehicle such that a virtual image I* of the image is visually recognized by reflected light. The vehicle display device is operable to display a plurality of images having a priority order, and an image having a high priority order is displayed such that an image displayed in a specified region As of the windshield WS has a predetermined display rate (=an area of the image/an area of the specified region) or less. Warning images I2 and I31 to I34 are set in a priority order higher than that of the driving support images I11 to I13.

A method is provided for showing a target vehicle opening fore zone for a potential, future vehicle user (220) of an automated vehicle (200) by a control device, wherein the potential, future vehicle user of the automated vehicle is detected outside of the automated vehicle, and the automated vehicle marks the target vehicle opening fore zone for the potential, future vehicle user during the travel to the potential, future vehicle user before a stopping position (250) is reached.

A motor vehicle includes a display system having an image source positioned in a dashboard of the motor vehicle for emitting light beams. A reflection region extends in parallel to a lateral edge of a pane layer of a windshield of the motor vehicle. The reflection region is configured to reflect the light beams to generate a virtual image and the image source includes a one-dimensional switchable strip display. A controller of the motor vehicle is configured to provide, by using the one-dimensional switchable strip display corresponding to the virtual image, at least one of a dynamic running light and a static light strip.

A head-up display system includes a projection module including a display panel to project an image displayed on the display panel, a reflective optical element that reflects at least a part of the image, an optical member located between the projection module and the reflective optical element and having light-shielding capability, and a controller that controls the light-shielding capability of the optical member.

The present invention enables recognition of traffic light lamp color in place of or in addition to simply displaying the traffic light lamp color in a color image. A projection unit projects, towards a part subject to projection, display light L that can display an image at a variable display distance. A lamp color information acquisition unit acquires a lamp color of a traffic light which a vehicle will be driving through. A display distance adjustment unit changes the display distance of the image based on the lamp color acquired by an information acquisition unit.

A virtual image display device according to an embodiment is a virtual image display device that displays information to a passenger on a vehicle. The virtual image display device includes a first virtual image display unit that displays a virtual image as information. The first virtual image display unit has a virtual image display portion that displays a virtual image and a rotating unit that rotates the virtual image display portion in a range in which the virtual image is visually recognizable by the passenger.

A head-up display module is mountable on a movable body. The head-up display module includes a first display panel, a first optical element, a drive, a first input unit, and a controller. The first display panel displays a first image. The first optical element reflects image light from the first image emitted from the first display panel. The drive drives the first optical element to change a direction in which the image light from the first image is reflected. The first input unit receives an input of a speed of the movable body. The controller drives the drive in accordance with the speed and controls a display image to be displayed on the first display panel.

A vehicle (10) for a driver (14) of the vehicle (10) and a display device (16) are provided. The display device (16) includes a projection surface (18) extending in the horizontal and vertical direction and a projector (20) that is configured so as to project a projection (24) onto the projection surface (18). The projection surface (18) is curved in the horizontal direction and surrounds the driver (14) in the horizontal direction by at least one hundred degrees. A method for displaying a projection (24) on a projection surface (18) for a driver (14) of a vehicle (10) is also provided. The method includes: d) determining a viewing direction and/or head orientation (26) of the driver (14) towards the projection surface (18); and f) projecting the projection (24) onto the projection surface (18) in the viewing direction and/or head orientation (26) of the driver (14).

A vehicle display device configured to display a predetermined image on a display region depicting a scene ahead of a vehicle. The vehicle display device includes memory and a processor connected to the memory. The processor is configured to acquire position information for the vehicle and position information for a destination point, and to display a first image indicating an orientation of the destination point at the display region in a case in which a relationship between the position of the vehicle and the position of the destination point satisfies a predetermined condition relating to visibility.

A display system of a vehicle displays a virtual image. The display system has a projection device, which is configured to emit display light in order to generate an image, and a reflecting device, which is configured for a first reflection of display light of the projection device arranged above the reflecting device by way of the reflecting device attached in or on an instrument panel of the vehicle. The display light of the projection device incident on the reflecting device is substantially retroreflected. The display system further includes a windshield of the vehicle, which windshield is configured for a second reflection of at least part of the display light, which was reflected by the reflecting device, to the eyes of an observer in the vehicle in order to allow the observer to see, behind the windshield, the virtual image of the image generated by the projection device.