Techniques and mechanisms described herein facilitate the management of digital rights for media content item presentation. According to various embodiments, a request for a content decryption key may be received at a media application implemented at a computing device. The request may be transmitted by a media content player implemented at the computing device. The request may be transmitted in accordance with a designated key exchange protocol. A license for an encrypted media content item corresponding with the requested content decryption key may be identified at the media application. Based on information included in the license, encrypted key material may be decrypted to create the requested content decryption key via a processor at the computing device. The requested content decryption key may be provided to the media content player.

A resource management server including a controller, a communicator that communicates with a license management server which manages a license, and a storage. The storage stores resource information. The controller acquires information about a resource to be activated, acquires license information from the license management server via the communicator, and, when a plurality of sets of license information is acquired as the license information, allocates a license to the resource to be activated based on the plurality of sets of license information.