A lifter gear that is engaged with a drive gear when a sheet feeding cassette is mounted, and that releases the engagement with the drive gear when the sheet feeding cassette is dismounted, wherein when the engagement with the drive gear is released and when the lift plate is lowered, braking force caused by frictional force is applied to the lifter gear from a brake unit and a buffer member absorbs force exerted to the lifter gear.

The damper mechanism includes a rack and a damper unit. The rack is provided in an apparatus main body. The damper unit is provided in a turning member. The damper unit has a movable gear, a fixed gear and a supporting member. The movable gear is configured to engage with the rack and to rotate by the turning of the turning member. The fixed gear is configured to be engaged with the movable gear and to apply a load to the rotation of the movable gear. The movable gear is supported by the supporting member so as to move relatively with respect to the fixed gear in a direction to be engaged with the fixed gear at the turning of the turning member in one direction and in another direction to be separated from the fixed gear at the turning of the turning member in the other direction.

A sheet feeding device includes a feeding roller pair, a first guide, a door including a second guide and rotatable between a first direction and a second direction opposite to the first direction through first to third positions, a damping mechanism, and an engaging portion including an elastic member. A first resisting force is set so that moment acting around a shaft by a self-weight of the door is larger than the first resisting force of the damping mechanism when the door is positioned between the second position and the third position. A resultant force of the first resisting force of the damping mechanism and a second resisting force of the elastic portion is set so that the moment acting around the shaft by the self-weight of the door is larger than the resultant force when the door is positioned between the second position and the third position.