A novel physical vapor deposition (PVD) layer structure for chrome-look coatings on plastic substrates shows very good adhesion. The PVD coating is embedded in an organic UV cured base coat applied to the substrate prior to PVD coating and a similar organic UV cured top coat to protect the PVD coating and to adjust the gloss level. The novel PVD coating structure consists of different metallic layers such as i.e. chromium, zirconium and aluminum and a new adhesion layer consisting of silicon monoxide (SiO) and silicon.

A laminate containing a metallic base layer and a transparent colored layer formed on the metallic base layer. The metallic base layer contains an aluminum pigment, a light-scattering component, a surface adjusting agent, and a rheology control agent, the aluminum pigment being present in an amount of 15 to 70 parts by mass, on a solids basis; and the light-scattering component being present in an amount of 5 to 55 parts by mass, on a solids basis, based on 100 parts by mass of the metallic base layer. The transparent colored layer contains a resin component, a curing agent, and a color pigment, the color pigment being present in an amount of 0.5 to 10 parts by mass, based on 100 parts by mass of the resin solids content of the transparent colored layer.

A laminate containing a metallic base layer and a transparent colored layer formed on the metallic base layer, wherein, when

X=[(C*45).sup.2+(C*75).sup.2)].sup.1/2, and

Y=[(L*15).sup.2+(C*15).sup.2)].sup.1/2+[(L*25).sup.2+(C*25).sup.2)].sup.1/2,

X is 64 or more, and Y is 191 or more; and the measured value of graininess (HG value) is 45 or less,
with the proviso that C*15, C*25, C*45, and C*75 represent chroma calculated from spectral reflectances of light illuminated at an incident angle of 45 degrees with respect to the laminate and received at respective angles of 15 degrees, 25 degrees, 45 degrees, and 75 degrees deviated from the specular reflection light, and that L*15 and L*25 represent lightness calculated from spectral reflectances of light illuminated at an incident angle of 45 degrees with respect to the laminate and received at respective angles of 15 degrees and 25 degrees deviated from the specular reflection light.

A frame includes a substrate, a first priming paint layer, a second priming paint layer, a non-conductive vacuum metallized priming paint layer, and a non-conductive vacuum metallized coating layer. The substrate is made by die casting technology of metal powder. The substrate, the first priming paint layer, the second priming paint layer, the non-conductive vacuum metallized priming paint layer, and the non-conductive vacuum metallized coating layer are stacked in the order written. The disclosure also provides a surface treatment method for the frame.

The problem to be solved by the present invention is to provide an effect pigment dispersion that exhibits excellent water resistance, that can form metallic or pearly luster, and that further exhibits high stability; and to provide a method for forming a multilayer coating film. The present invention provides an effect pigment dispersion that contains water, a wetting agent (A), a flake-effect pigment (B), and a phosphate-group-containing cellulose-based rheology control agent (C). The effect pigment dispersion has a solids content of 0.1 to 10 parts by mass, per 100 parts by mass of all of the components of the effect pigment dispersion; and has a viscosity of 100 to 10000 mPa.Math.sec as measured with a Brookfield viscometer at a rotational speed of 6 revolutions per minute.

A coiled metal substrate with a faux galvanized surface appearance. The faux galvanized surface of the substrate including a spangle print pattern of polyvinylidene fluoride (PFDV) flexographically applied to the metal substrate. Atop the PFDV print pattern is semi-transparent coating of fluoroethylene vinyl ether (FEVE) flexographically applied atop the spangle print pattern of PFDV.

A method of manufacturing a tinted metal plated substrate includes injection molding a tinted polymer layer onto an activated metal layer of a metal plated substrate. The tinted polymer layer is a tinted polyurethane layer or a tinted polyurea layer and the activated metal layer can be a plasma activated metal layer, for example, an oxygen plasma activated metal layer that is free of a coupling agent when the tinted polymer layer is injected molded thereon. At least one additional metallic layer can be disposed between the activated metal layer and a polymer substrate. For example, at least one of a nickel layer and a copper layer can be disposed between an activated chromium layer and a polymer substrate.

FF properties of a multilayer coating film configured to exhibit a warm color through a lustrous layer (14) and a translucent colored layer (15) are improved to achieve a metallic textured color having a high-quality color tone. The lustrous layer (14) is configured such that Y(10) is 50 or more and 950 or less and that Y(25) is 0.05 or more and 0.35 or less times the Y(10), where Y(10) represents a Y value, of an XYZ color system, of reflected light measured at a light receiving angle of 10 and Y(25) represents a Y value of the reflected light measured at the light receiving angle of 25 in a case where a light incident angle is 45. A concentration C of a warm color pigment of the colored layer (15) is 1% by mass or more and 17% by mass or less.

FF properties of a multilayer coating film configured to exhibit a red color through a lustrous layer (14) and a translucent colored layer (15) are improved to achieve a metallic textured color having a high-quality color tone. The lustrous layer (14) is configured such that Y(10) is 50 or more and 950 or less and that Y(25) is 0.05 or more and 0.35 or less times the Y(10), where Y(10) represents a Y value, of an XYZ color system, of reflected light measured at a light receiving angle of 10 and Y(25) represents a Y value of the reflected light measured at the light receiving angle of 25 in a case where a light incident angle is 45. An inclination of a tangent to the spectrum of the spectral transmittance of the colored layer (15) at the wavelength of 620 nm is 0.012 nm.sup.1 or more and 0.03 nm.sup.1 or less, defined as an absolute value.

A multilayer coating film includes a colored base layer 14 formed directly or indirectly on a surface of a coating target 11, and a luster material-containing layer 15 layered on the colored base layer 14 and containing flaked luster materials 22 and a colorant 23. With respect to the luster material-containing layer 15 in a state without the colorant, Y(10) of the XYZ color system is set to be 50 or more and 850 or less, and Y(20) is set to be equal to kY(10), where k is in a range of 0.2k0.6 and is determined according to the Y(10). The colorant concentration C of the luster material-containing layer is determined according to k. The surface reflectance R(%) of the colored base layer is determined according to the colorant concentration C of the luster material-containing layer and the Y(10).