There is provided herein a dispenser formed of card-based or paper-based material for a product in stick form. The dispenser includes a dispenser axis, a proximal end, a distal end, a product stick carrier, and a sleeve. The dispenser axis extends along a length of the dispenser. The product stick carrier is in the form of a cylindrical tube for receiving a product stick in use. The sleeve is in the form of a cylindrical tube, wherein the product stick carrier is located within the sleeve and wherein the product stick carrier and the sleeve are moveable axially relative to one another. The product stick carrier includes a cylindrical wall, a carrier proximal end, a carrier distal end and a plurality of tabs. The cylindrical wall has an inner surface and an outer surface. The product stick extends from the carrier distal end in use. The plurality of tabs extend inwardly toward the dispenser axis from the inner surface of the product stick carrier. The plurality of tabs are configured to engage a product stick supported by the product stick carrier in use to assist in securing the product stick within the product stick carrier.

The invention relates to steel-rule cutting dies having a die block with at least one kerf configured to receive a corresponding steel-rule intended to be partially inserted into the kerf. The die block also has at least one element having magnetic properties, such as for instance a magnet, located or embedded in proximity to each kerf for providing a magnetic field that retains the steel-rule when the steel-rule is received into the corresponding kerf. The presence of the magnetic element(s) in proximity to the kerf(s) allows maintaining the corresponding rule(s) in position within its kerf even if the kerf is cut loosely. The corresponding rule may be quickly and easily inserted and accurately maintained even if the die block expands or retracts under atmospheric variations. Among other advantages, the invention allows better stability of the cutting-die, faster leveling on press, and increases the number of re-knifing and longer run-time.