A method of marking a package of articles, especially consumer articles, such as cigarettes or the like, includes providing a package of one or more article and a first wrapping material. The package is wrapped with the first wrapping material. A marking is provided on a region of the enclosure. The step of providing a marking on the region of the enclosure includes irradiating the wrapped package with a laser beam, and the first wrapping material is substantially transparent to the laser beam, at least in the region to be marked. An apparatus for marking a package of articles, such as a pack of cigarettes, is also described.