According to one embodiment, a thermal head is provided opposite to a platen roller. A ribbon transport unit transports an ink ribbon between the thermal head and the platen roller. A transport unit transports a sheet carrying a label between the thermal head and the platen roller. A clamping mechanism clamps the ink ribbon, a printing area of the label and the sheet in the thermal head and the platen roller. An acquisition unit acquires first print data to be printed on a first label and second print data to be printed on a second label. A non-printing area specifying unit specifies a non-printing area on the sheet, based on the first print data and the second print data. The control unit separates the ink ribbon and the sheet when it is transported between the thermal head and the platen roller, and stops the transport of the ink ribbon.

A thermal printer comprises a sheet conveyance mechanism configured to convey a sheet formed by attaching labels on a mount; a ribbon conveyance mechanism configured to convey a ribbon; a thermal head configured to heat the ribbon to carry out printing of printing data on the sheet contacted with the ribbon; and a head moving mechanism configured to control the thermal head if a non-printing area is longer than a first distance based on the printing data to separate the ribbon from the sheet; wherein the ribbon conveyance mechanism stops the conveyance of the ribbon if the non-printing area is longer than the first distance; and the sheet conveyance mechanism controls, if the non-printing area is longer than the first distance, the sheet conveyance speed to a second speed slower than a first speed applied in a case of conveying a printing area.

A thermal printer comprises a sheet conveyance mechanism configured to convey a sheet formed by attaching labels on a mount; a ribbon conveyance mechanism configured to convey a ribbon; a thermal head configured to heat the ribbon to carry out printing of printing data on the sheet contacted with the ribbon; and a head moving mechanism configured to control the thermal head if a non-printing area is longer than a first distance based on the printing data to separate the ribbon from the sheet; wherein the ribbon conveyance mechanism stops the conveyance of the ribbon if the non-printing area is longer than the first distance; and the sheet conveyance mechanism controls, if the non-printing area is longer than the first distance, the sheet conveyance speed to a second speed slower than a first speed applied in a case of conveying a printing area.