Described is a plant transformed with one or more genes originating from the Ri plasmid of Agrobacterium rhizogenes by infection with A. rhizogenes comprising the Ri plasmid, or being progeny of such a plant, said plant or progeny comprising, in the genome thereof, 1 to 5 copies said one or more genes originating from the Ri plasmid. Further, the use of such a plant or progeny thereof as ornamental plants, the use as field crop species, for food extracts, cosmetics, perfumes or as medicinal plants is disclosed. Further disclosed are methods for the preparation of such plants. Said plants display an intermediate height and/or with a higher content of metabolites without significant reduction of flower number or flowering time delay as compared to control plants void of Agrobacterium rhizogenes sequences.

A new and distinct cultivar of Echinacea plant named Apecssima, characterized by its upright and relatively compact plant habit; moderately vigorous growth habit; freely branching habit; strong flowering stems; numerous large single-type inflorescences with red purple-colored ray florets and dark orange-colored receptacle spines; and good garden performance.

A new and distinct cultivar of Echinacea plant named Apecssior, characterized by its upright and relatively compact plant habit; moderately vigorous growth habit; freely branching habit; strong flowering stems; numerous large single-type inflorescences with bright red-colored ray florets and dark orange-colored receptacle spines; and good garden performance.

A new and distinct cultivar of Echinacea plant named Apecssired, characterized by its broadly upright and relatively compact plant habit; moderately vigorous growth habit; freely branching habit; strong flowering stems; numerous large single-type inflorescences with red-colored ray florets and orangish red-colored receptacle spines; and good garden performance.

A new and distinct cultivar of Echinacea plant named Apecssiye, characterized by its upright and relatively compact plant habit; moderately vigorous growth habit; freely branching habit; strong flowering stems; numerous large single-type inflorescences with bright yellow-colored ray florets and yellow orange-colored receptacle spines; and good garden performance.

A new and distinct cultivar of Echinacea plant named IFECSSMS, characterized by its relatively compact and upright plant habit; moderately vigorous to vigorous growth habit; freely branching habit; strong flowering stems; numerous single type inflorescences with bright yellow-colored ray florets with red-colored receptacle spines; and good garden performance.

A new and distinct variety of Echinacea plant having a very compact growth habit and numerous, yellow colored blooms.

A new and distinct variety of Echinacea plant named BullEchipur 118 having large pink flowers, good growth habit, enhanced uniformity, good branching, and good propagation rates.

A new and distinct variety of Echinacea plant named BullEchipur 119 having large white flowers, good growth habit, uniform growth, good branching habit, and good propagation rates.

A new and distinct variety of Echinacea plant named BullEchipur 120 having a new color, large flower, good growth habit, more uniformity, good branching plant, and good propagation rates.