A new and distinct variety of strawberry (Fragaria X ananassa), which originated from seed produced by a hand-pollinated cross between FL 11.31-14 and FL 10-153. The new strawberry, named Florida Brilliance, can be distinguished at least by its high early and total yields; exceptional fruit shape and firmness; and balanced flavor when grown in West Central Florida or other regions that have a climate similar to that of West Central Florida.

A new and distinct variety of strawberry plant (Fragaria x ananassa) named Sangria is presented here. This new short-day strawberry variety is characterized by a medium vigor plant which produces large, attractive, semi-glossy, long conical to occasionally wedge-shaped berries with a sweet strawberry flavor and a desirable lighter red color in the interior and exterior. Sangria is firmer than its parents, allowing for better transport. While still rare, this variety does tend to have a higher than usual propensity to have leaves with four leaflets as compared with other varieties. The variety, while short-day, is partially remontant in cool coastal environments of California.

A new and distinct variety of strawberry plant (Fragaria x ananassa) named Emilia is described. This new short-day strawberry variety is characterized by large, firm fruit with an attractive light red exterior and interior color, and are long conic to wedge-shaped. The fruit have good sweet strawberry flavor. The plants of this new variety are vigorous and productive, and while this plant is short-day, it is partially remontant in cool coastal environments of California.

Described herein is a new and distinct strawberry variety with varietal denomination Plared 0822, characterized by a combination of traits which include, but are not limited to, inflorescence that appears above the foliage, larger size of calyx relative to corolla and abundant production of medium to large-sized medium red colored, conical shaped, and firm fruits, with medium red colored flesh, with very early time of flowering and ripening. Plared 0822 is a fully remontant variety.

A new and distinct variety of strawberry plant (Fragaria X ananassa), which originated from seed produced by a hand-pollinated cross between AU 2010-119 and Florida Radiance. The new strawberry plant, named Florida Beauty, is distinguished by its compact growth habit; steady yield; fruit that are exceptionally and consistently well-shaped, bright medium-red, and having an exceptional, balanced flavor when grown in west central Florida or other areas that have a subtropical climate similar to that of west central Florida.

A new day-neutral strawberry plant named A13-71 is disclosed, with exceptional yield and flavor characteristics.

A new and distinct short day Mediterranean cultivar of strawberry plant named SRV36 that is characterized by its semi-upright, compact and moderately dense growth habit, its conical shaped berries that are uniformly large to medium in size, its berries with very firm skin and moderately juicy, firm flesh, its berries that are moderately to highly glossy and bright red in color, its vigorous growth with substantial fruit yield, its short day fruiting habit with early season production, its excellent tolerance to fruit skin damage caused by bruising, its slight to moderate petiole pubescence, and its tolerance to Botryotinia cinerea and slight susceptibility to Podosphaera leucotricha (powdery mildew).

A new and distinct variety of strawberry plant (Fragaria X ananassa) named Camila. This new short-day strawberry variety is characterized by a vigorous plant which produces mostly long conical fruit with a good sweet strawberry flavor, and a very desirable lighter red exterior and interior color. The variety, while short-day, is fully remontant in cool coastal environments of California.

A new and distinct cultivar of Fragaria plant BBB A01 characterized by its white berries with red achenes with the sun exposed side of the berries flushed with pink, its firm berries, its flowers that produce pollen, its berries with a fruit weight of 10 to 20 grams, and its berries that are produced in June in The Netherlands.

This invention relates to a new and distinct June-bearing (short day responsive) strawberry plant named Archer primarily adapted to the growing conditions of the west central New York and other regions of similar climate. The plant is botanically known as Fragaria x ananassa Duch. The new plant is primarily characterized by strong vigor, longer than broad fruit, wide rounded conical fruit shape, very large primary fruit with a prominent internal cavity, uniformly large secondary and tertiary fruit, uniformity in shape between primary, secondary fruit and tertiary fruit, reflexed calyx, and intense red fruit color externally and internally.