A product packaging is disclosed. The product packaging includes a base box and a cover. The base box includes a base panel and cushioning cells together defining a product-receiving space. The cushioning cells include an upper cushioning cell disposed at an upper edge of the base panel, a lower cushioning cell disposed at a lower edge of the base panel, a left side cushioning cell disposed at a left side edge of the base panel, and a right side cushioning cell disposed at a right side edge of the base panel. The cover covers the product-receiving space and is coupled to the left side cushioning cell and to the right side cushioning cell. The left side cushioning cell and the right side cushioning cell are hingedly coupled to the base panel. The base panel and the cushioning cells are integral and formed from a single blank.

Packaging may include a base box having a cavity to receive a product. Cushioning cells formed as rollover structures are configured to hold the product within the cavity. When the rollover structure rotate away from the cavity, a product support panel raises, thereby raising the product within the packaging. The packaging may also easily fold flat, without the need to remove adhesive, thereby enhancing recyclability.