The present disclosure relates to a fishing lure assembly that is comprised of a rigid jig head with and a soft cavity with a specially structured cavity. The improved lure facilitates a secure attachment mechanism that allows for interchangeability of the soft bodies of the lure. The unique geometry of the ridged section of the jig head and the corresponding cavity within the soft body of the lure are designed to interlock without damaging the soft body.

Fishing jigs designed and configured to firmly hold natural worms during use. In some embodiments, a fishing jig includes a head, a shaft that tapers away from the head, and an impaler that pierces the entire thickness of the body wall of a worm. The cross-sectional size of the shaft proximate to the impaler is selected so that the body wall of the worm is taut when the worm is fully engaged with the fishing jig. In some embodiments, the impaler is angled toward the head of the fishing jig at an angle of 45 or less. In some embodiments, the fishing jig further includes a bumper on its bottom to assist with inhibiting a worm engaged with the fishing jig from catching on underwater objects.

A baitfish rigging device is provided. The device is comprised of a combination bridle and rigging needle for attaching live baitfish to a fishing line. The device features an open loop latch with a bridle needle at one end for piercing the baitfish, which is secured in an oblong-shaped bridle cavity loop. The loop is designed to close securely after passing through the baitfish, preventing disengagement. The device also includes a fishing hook, which may be attached to the loop via an interlocking link or a barb that grips the loop to prevent separation. Additionally, parts of the device may be encased in protective materials like polyolefin heat shrink tubing or reinforced epoxy resin to shield against corrosion and damage from toothy game fish.