A fishing attractant for use in combination with a sonar tracking device includes an outer surface that is at least partially coated with a composition that enhances tracking of the fishing attractant by the sonar tracking device. The composition includes at least one metal or metal alloy that reflects a sonar beam transmitted by the sonar tracking device.

A lure for fishing according to one embodiment of the present invention comprises a main body portion having a cavity therein; a weight provided in the cavity of the main body portion and movable in the cavity; and a hollow cover member provided in the cavity of the main body portion, covering the weight from an outer side, and capable of guiding the weight to an inner side, in which the cavity is partially or entirely visually recognizable from an outside, and one or a plurality of reflecting surfaces or reflectors capable of performing specular reflection of light from the outside is provided on an outer surface of the hollow cover member.

A lure having a body with a line tie and one or more hooks attached to the body. The body includes pockets which are reflective such as by attaching a reflective material to the back wall of the pockets to make the lure more visible to a fish. Some prior art lures are not designed to reflect light or reflect light in one or a small number of directions.

A fishing lure having interchangeable inserts includes a lure body having a front end, a rear end, a left side, a right side, a top side, and a bottom side. At least the left side, but in some embodiments also the right side, includes an insert slot with an opening proximate the rear end. The insert slot has at least one pair of opposing flanges. An insert engages the insert slot and has a catch at a forward end thereof adapted for engaging the snap aperture of the lure body. An outer surface of the insert with a natural attractant is visible through the insert slot between the flanges. The insert is preferably one of many available inserts that all have varying outer surface characteristics, such as color, pattern, texture, attachments, and the like. A fishing lure attachment cooperative with the inserts is used with existing fishing lures.