An animated fishing jig apparatus with a molded jig body (e.g., torpedo shape, substantially round cross section) having an eyeball window(s) on its exterior surface and an interior chamber configured to fittedly carry an animator system assembly comprising a light source(s) (e.g., LED, multicolor, flashing), a micro vibration motor, and a battery. A head eye and a tail eye are mechanically connected to forward and aft portions of the jig body, respectively. The clear (or opaque) eyeball windows allow light source(s) emissions to escape into the nearby environment. The battery (e.g., rechargeable, removeable, or permanent) powers the light source(s) and the micro vibration motor during use. An automatic switch (e.g., water sensor type or pressure sensor type) detects a submerged condition to power On the onboard components, and detects a non-submerged condition to power Off. The jig body may be monolithically formed or assembled from multiple molded members (mechanically connected).

An animated fishing jig apparatus having a jig body (e.g., torpedo shape, substantially round cross section) with a light-passing portion on its exterior surface and an interior chamber configured to fittedly carry an animator system assembly comprising a light source(s) (e.g., LED), a micro vibration motor, and battery. A head eye and a tail eye are mechanically connected to forward and aft portions of the jig body, respectively. The clear (or opaque) light-passing portion allows light source(s) emissions to enter the nearby environment. The battery (e.g., rechargeable, removeable, or permanent) powers the light source(s) and the micro vibration motor. An automatic switch (e.g., water sensor type, pressure sensor type) detects a submerged condition to power On the onboard components, and detects a non-submerged condition to power Off. A light-altering auxiliary jacket comprises a sheath portion to fittedly receive the jig body and (optionally) an aft-mounted adornment portion (e.g., tail ribbons).