A fishing lure having interchangeable inserts includes a lure body having a front end, a rear end, a left side, a right side, a top side, and a bottom side. At least the left side, but in some embodiments also the right side, includes an insert slot with an opening proximate the rear end. The insert slot has at least one pair of opposing flanges. An insert engages the insert slot and has a catch at a forward end thereof adapted for engaging the snap aperture of the lure body. An outer surface of the insert with a natural attractant is visible through the insert slot between the flanges. The insert is preferably one of many available inserts that all have varying outer surface characteristics, such as color, pattern, texture, attachments, and the like. A fishing lure attachment cooperative with the inserts is used with existing fishing lures.

A multiple mode fishing lure that includes a main body portion having a waterproof inner capsule, the waterproof inner capsule containing an electronic circuit to produce sounds which mimic bait fish. The electronic circuit includes a controller having pre-recorded bait fish sounds replaceably stored thereon and operationally coupled to a speaker to broadcast the bait fish sounds, a power source for providing power to the components of the electronic circuit, and a plurality of electrodes, wherein each electrode can be actuated, and wherein actuation of at least one of the plurality of electrodes gives an operational result. The multiple mode fishing lure further includes at least one hook coupled to the main body.

Disclosed herein are a fishing lure and method of assembly thereof. Specifically, embodiments of a fishing lure are disclosed that include a head portion and a tail portion that are couplable to form a bait chamber. The fishing lure is attachable to a leader via a passage formed by the fishing lure that remains within the chamber from a first hole formed in the head portion to a second hole formed in the tail portion. The second hole is formed in a surface of the tail portion that is closer to the first hole of the head portion than a second end surface of the tail portion.

A fishing lure, which is attachable to fishing line for movement through water in a fishing direction, includes a first section, a spinner blade, a second section, a transition section, and a fishing hook coupled to the second section. The first section includes a leading end and a trailing end. The leading end is configured for attachment to the fishing line. The spinner blade is rotatably coupled to the first section between the leading end and the trailing end for rotation about a spinner axis. The second section is in a trailing position relative to the first section during the movement of the fishing lure through the water. A central axis of the second section is offset form the spinner axis in a direction that is perpendicular to the fishing direction. The transition section connects the trailing end of the first section to the second section.